10 common ad flags explained

Posted on January 05, 2018 by

Our campaign editorial system works by applying flags to your creatives – and then matching the creatives to the targeted publishers which allow those flags. To make sure you’re not missing impressions, we’ve put together a list of 10 common ad flags applied to creatives and how you can fix them.

10 common ad flags explained

1. Animated banners
Not all publishers allow animated banners. Instead, you can use banners which rotate different images (the delay between them must be at least 1 second!)

2. Rotating banners
If the publisher doesn’t allow rotating banners either, consider setting up a separate campaign with static banners.

3. Fake call notifications
Don’t use elements suggesting the banner is any type of message, call, or other notification. This includes banners with messages that address the user directly.

4. App mimicking banners
Mimicking social media apps, such as Whatsapp, Tinder, Snapchat, Facebook or Skype. To avoid it, don’t use icons resembling these apps logos or the same colour palette.

5. Mimicking site’s elements
This flag is applied to banners which trick the user into thinking the ad is part of the website – for example, copying the style of the page navigation arrows.

6. Fake Closing or Exit button
Remove buttons or banner elements suggesting closure, like an ‘x’ button or words like ‘close’, ‘skip’ and ‘no. Tip: replace the word ‘no’ with ‘maybe’.

7. Fake Play Buttons
Remove any buttons or banner elements that look like a ‘play’ button or a typical video player ‘play’ symbol.

8. Using the word “Free”
Think about different wording for your offer, such as ‘promotion’, ‘offer’, ‘amazing deal’, etc.

9. Using the words “Illegal”, “Forbidden” and “Banned”
Some publishers won’t allow ads which imply their offers are somehow illegal. Reword your copy and try a different angle.

10. Fake Age Disclaimers
This flag means banners asking the user questions such as ‘Are you 18?’. Change this into an affirmative sentence, or change the ‘YES’ or ‘NO’ options for ‘YES’ and ‘SURE’.


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