As per our internal data, more & more publishers are going for Native ad format on their sites.
The increase of +55% in native traffic comparing Q3'20 and Q1'20 speaks for itself. Why? Native ads fit in seamlessly with the website layout, provide higher conversion rate and meet all google compliance requirements. Also, native widget can be tailored to each website design via fully customizable CSS.
Native is a huge testing field, where you have more flexibility in terms of texts & creatives, compared to banners.
Why go native:
- Native CPMs allow you to get more traffic for the same budget and collect more data for detailed campaign optimization.
- Our CPMV (cost per 1000 views) algorithm ensures that you pay only for creatives that users actually see.
- Better CTR & CVR. Native ads are more engaging, reaching up to 10 times higher CTR than regular banner ads and up to 50% more qualified leads!
- More flexibility on Google compliance!
Read tips for scaling and optimization in our full Guide on how to launch Native Ads Campaigns.
