Given the popularity of RON campaigns and the importance of using them as part of your funnel strategy, it’s vital to have efficient…
How RTB Is Shaping the Future Of Our IndustryPosted on September 14, 2018 by TrafficStars
In the build up to the The European Summit 2018 in Prague, Sabina our head of RTB spoke with the TES organisers about RTB and how it is shaping the future of the industry.
They spoke about what RTB is, how it works, why it is good for publishers, advertisers and users; and what her predictions are for the future of RTB.
We also interviewed Sabina and asked her about RTB, what it is and how it works. This comes as the first part of a series all about RTB which we will be bringing to you over the coming weeks.