RTB technology is shaping the future of the adult industry. The technology helps publishers to increase traffic monetisation and allows advertisers buy inventory in real time.
You’ve probably heard a lot of talk about RTB in the industry lately, thanks to TrafficStars’s push towards bringing programmatic technology to the industry.
We interviewed Sabina Ismailova, our Head of RTB and asked her about RTB, what it is and how it works. This comes as the first part of a series all about RTB which we will be bringing to you over the coming weeks.
Take a look at the video below, and make sure you subscribe to our YouTube channel to be the first to receive the latest information to help you learn, improve and increase your earnings.
You can also read an interview Sabina had with the organisers of the TES conference in which she talks about how RTB is shaping the future of the industry, and how she predicts the future will be for RTB. Read the interview from the TES website here.