TrafficStars has announced the launch of a brand new advertising format through its advertising platform – the Mobile Interstitial. This ad spot has been introduced to provide publishers and advertisers even more ways to comply with Google’s Better Ads Standards.
The first website to make Mobile Interstitial ads available for advertisers through the TrafficStars platform is partner website xHamster. The new mobile ad spot is a 300×250 banner ad which is shown between two pages of content; after a user watches a video on the mobile version of xHamster and then clicks to navigate to another page.
The ad can be immediately dismissed by users, aligning it with Google’s better advertising standards by providing a non-intrusive and user-friendly experience. With 15 million daily impressions, initial tests are showing extremely positive results with high click through and conversion rates.
TrafficStars managing director Peter Rabenseifner commented on the release: “We’re happy to provide pioneering forms of advertising for our advertisers and publishers and even more variety in our ever-growing inventory.”
“We’re committed to helping publishers maintain their revenues while providing positive experiences to their users – as well as providing sustainable alternatives to our advertisers. At TrafficStars, we believe this is another step in the direction towards a cleaner and more user-friendly future in the advertising industry”, added Rabenseifner.
TrafficStars Mobile Interstitial ads are already available to all publishers and advertisers. For more details about Interstitial Ads with TrafficStars, publishers and advertisers can contact their assigned account managers or email email@example.com.
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