Imagine a digital world where optimising your campaigns can be done in your statistics panel. Mind-blowing, isn’t it?
Well, here at TrafficStars, we like to blow your mind with technology! So we are taking the first steps towards that exciting future. In doing so, we’ve prepared a few optimising tips that you can do directly in your statistics panel.
Blacklist Ad Spots in Statistics
How easy does that sound? As easy as this: if during your daily statistics check-up, you notice an ad spot is not performing well, you can now blacklist that ad spot right from your statistics. Doesn’t get easier than that, right? Optimising efficiently at its best.
Metrics Sorting in Statistics
We understand that time is of the essence and we don’t want you to waste time opening many tabs to simply get an idea of which CTR is the highest or which campaign has the most impressions. For that, we made it possible for you to sort any metric, directly in your statistics. This means that you can now easily see what’s working best and what isn’t, by clicking the small arrow in the stats. Basically, at a simple flip of the finger.
Change Headline and Brand Name in Statistics
As an advertiser or publisher, your panel is your bread and butter so it needs to be as user-friendly as possible. One small but important change we made recently, is that instead of having to edit your campaigns to simply change a headline or a brand name, you can do so in your statistics now. No need to go into your campaigns anymore.
So if you’re A/B testing and want to edit the headline and brand name of the creative with the lowest CTR, you can now change it directly in the statistics panel.