Track Earnings and ROI: Keep Your Eyes On The Prize!

Posted on April 26, 2018 by

We’re always working hard to help you to earn more money, and make your life a little bit easier – so true to form, we’ve now made it possible to track earnings and ROI directly in your campaign dashboard!

This is a great way to center your campaign management in just one platform – by tracking your earnings and ROI in one place, you’ll be able to make faster decisions when it comes to campaign optimization, focusing on what’s working best and excluding sites that might not be suitable for your offer.

To get started, the first step is to implement S2S tracking, to allow you to see your conversions in the TrafficStars platform. As we are pre-integrated with platforms like Voluum and Adsbridge, setting up S2S will only take a couple of minutes.

You can read more about S2S and campaign tracking in this interview with our Account Manager Nicole.

Here comes the new part: it’s now possible to add standard or dynamic payout values for your conversions to the postback, and our system will track your campaign’s earnings and ROI in real time! That means you’ll be able to see how much money has been made per campaign along with the resulting ROI.

In addition to this, you will also be able to split these statistics by ad spot, country, creative, site, device, OS, browser, language and carrier, and even see your earnings reflected in the hourly stats.

Earnings and ROI tracking in the TrafficStars Platform


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