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TrafficStars Expands Video Pre-Roll Inventory To Meet Increasing Demand

Since announcing the launch of their Video Pre-Roll ad format this February, TrafficStars has welcomed a team of new websites to their Video Pre-Roll inventory.

TrafficStars’ Video Pre-roll format consists of a video ad of up to 20 seconds, which plays before the content and allows the user to skip the ad after 6 seconds. A countdown for the skip button is displayed from the start of the pre-roll video ad and a link to the landing page is displayed in the top right corner and remains during the following video content, even after the ad has finished.

Video Pre-Roll provides a good experience for users who are familiar with similar formats on YouTube and Facebook. It is non-intrusive and user-friendly and fits perfectly in line with Google’s new ad standards – especially since the link is clearly labeled, avoiding any blind clicks, meaning the user is only taken away from the page if they click on the link to the landing page.

The first website to take advantage of this new ad format with TrafficStars was xHamster – and since the launch, both publishers and advertisers have fallen in love with the new ad format that everyone is talking about in 2018.

“We are thrilled to welcome big websites and help them to drive up their advertising revenues using high quality video ads.” Said TrafficStars’ Head of Publishing Anna Blaivas. “So far, we have seen the dating, gaming, gambling and livecam verticals perform especially well on this ad format.”

“We are already leading the way with native ads in the industry and we are now helping publishers to take advantage of new ad formats in a way that is aligned with the high quality and performance that has come to be expected from TrafficStars,” continued Blaivas.

For more details about Video Pre-Roll ads with TrafficStars, publishers and advertisers can contact their assigned account managers or email advertising@trafficstars.com or publishing@trafficstars.com.

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