When done right, adult traffic can deliver low-cost registrations and strong FTD conversion rates. In this guide, we’ll break down how to effectively launch offers in the iGaming industry, explore which ad formats perform best, and share the most important factors to keep in mind when working with an iGaming traffic provider like TrafficStars.
Why TrafficStars and iGaming Make a Powerful Match
The iGaming business thrives on precision, targeting, and player engagement — and that’s exactly where TrafficStars excels. Here’s why this combination works so well:
- Perfect audience overlap – Men aged 25–45, prone to impulse decisions
- Massive global inventory – Coverage in over 200 countries
- Creative flexibility – Use of aggressive creatives and landing pages is allowed
- Advanced analytics – Detailed stats by device, browser, and user interests
- High-impact video formats – Pre-roll videos work exceptionally well for reach and branding
Important: The FTD cost from adult traffic can be around 30% higher compared to Facebook or Google. However, adult traffic often delivers higher quality players — more repeat deposits, stronger retention, and better engagement. Our focus is always on results: valuable registrations and long-term revenue-generating players.
What is iGaming and Which Offers Work Best
If you’re new to the niche and wondering what is iGaming, it’s the broad category of online betting, casino, and gaming entertainment platforms. The iGaming industry includes sports betting, slots, poker, live dealers, and more — all powered by specialized iGaming software and iGaming providers.
Top-performing offers usually include:
- Casino and betting brands with broad GEO coverage
- Simple conversion flows – registration + minimal deposit
- No restrictions on using adult traffic
Best-Performing Ad Formats
The following formats consistently deliver strong performance for iGaming marketing campaigns:
- Popunder / Video Native / Native – affordable, high-volume traffic that drives registrations effectively
- Video Preroll – high engagement, perfect for warming up audiences and boosting brand awareness
- Display banners (300×250, 728×90) – most often used for remarketing or when promoting a strong, competitive offer
Tip: Start with Popunder + Video – this combo offers the highest volume and a stable cost per registration
Key Factors When Building Your Combo
Creatives & Landing Pages
- Gamified landers – wheel of fortune, countdown timers, simple quizzes
- Video landers (60–90 seconds) showing real win demonstrations
- Strong CTAs – “Play for Free,” “Claim Your Bonus,” “Try Your Luck”
- Localization – adapt language, design, and style for each specific GEO
- Context adaptation – adjust visuals, models, and tone to resonate with an adult audience
Tracking
- Use a tracker with postback support (Voluum, Binom, Keitaro)
- Always pass registration and deposit events
- Focus on key metrics: eCPA and reg2dep ratio
Optimization & Scaling
- Warm up ad spots – start broad, then cut underperformers
- Use whitelists for initial tests and optimize your flow first. Once you hit the target metrics, scale to run-of-network sources
- Enable retargeting and an optimizer tool
- If you’re getting many registrations but few deposits, the issue is likely with the landing page or offer (poor flow, weak offer, low trust)
Testing & Scaling
- Start tests with a budget of x5 your expected eCPA for FTD
- Identify top performers by format and ad spot
Scale through:
- Campaign duplication – run multiple variations in parallel
- A/B testing landing pages – refine creatives and flows for better conversion
- Bid increases – to secure more premium traffic
- Adding new formats – expand reach with video, native, and other high-performing placements
Final Thoughts
Adult traffic, when approached strategically, can become a goldmine for the iGaming industry. The key is to combine strong iGaming marketing strategies, proven ad formats, and continuous optimization.
Start broad, analyze performance by GEO, format, and spot, then scale the winners. With TrafficStars’ global coverage, flexible policies, and advanced targeting tools, you have everything needed to turn clicks into loyal depositing players — and maximize your ROI in the process.
Not sure how to launch your next iGaming business campaign? Let our media buying team handle it — from creatives to analytics. Fast execution, full support, and results you can track.
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