That’s exactly why My Campaigns features on TrafficStars continues to evolve
In this article, we’ll walk through the latest updates to My Campaigns section and show how these new features help advertisers optimize traffic faster, analyze performance more clearly, and manage campaigns directly from the stats page — all in one place.
Why My Campaigns Matters
My Campaigns is the central workspace where advertisers:
- Analyze performance across campaigns and targeting layers
- Identify winning segments and optimization opportunities
- Control campaign flow without interrupting active traffic
The newest updates focus on macro-level clarity, micro-level control, and speed of action — three things that directly impact ROI.
Group & Filter by OS Versions
Deeper optimization with OS-level visibility
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You can now group and filter statistics by OS versions, unlocking a more granular layer of analysis.
Why this matters:
- Identify performance differences between OS versions (e.g. Android 12 vs Android 14)
- Spot outdated or underperforming versions quickly
- Make data-driven decisions on exclusions
Even better, this analysis can be done on the account level, allowing you to identify global trends across all campaigns — not just single ones.
Result: cleaner traffic, smarter exclusions, and better budget allocation.
Group by Ad Format
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Understand performance at a macro level
With the new Group by Ad Format option, you can instantly see how each ad format performs across your account.
This helps you:
- Compare costs and conversions between formats
- Identify which formats drive volume vs quality
- Decide where to scale and where to rethink flow or creatives
Instead of guessing which format underperforms, you now have a clear, structured view of performance by format — ideal for strategic optimization and budget planning.
Exclude Sites Directly in Filters
Analyze performance without top contributors
Previously, excluding large sites required manually selecting all sites and then deselecting the ones you wanted to remove. Now, you can exclude sites directly using filters.
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Use cases:
- Analyze long-tail performance without dominant sites
- Check how new or smaller sources perform in isolation
- Validate optimization decisions without data noise
This logic significantly speeds up analysis and removes unnecessary manual steps. More exclusion logic for other targeting layers is already on the way.
Run or Pause Targeting Directly from Stats
No need to open the edit page
One of the most practical updates — you can run or pause any selected targeting directly from the My Campaigns stats page.
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What this means in practice:
- Faster reactions to performance changes
- Instant control without breaking workflow
- Fewer clicks, less friction, more efficiency
Optimization becomes a real-time process — exactly how it should be.
Advanced Search with Comma-Separated IDs
Find what you need instantly
The improved search functionality allows you to:
- Search for campaign IDs
- Filter by site IDs
- Analyze multiple spot IDs at once
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Simply comma-separate IDs in the filter field and view all relevant data instantly. No more manual checkbox selection. No more repetitive actions.
Perfect for:
- Large accounts with many active campaigns
- Fast audits and performance checks
- Media buyers who value speed and precision
Built for Performance-Driven Advertisers
Each of these updates is designed with one goal in mind — making campaign management faster, clearer, and more efficient.
With My Campaigns, advertisers on TrafficStars get:
- Better visibility across all targeting layers
- Faster optimization without leaving stats
- Cleaner data for smarter scaling decisions
Ready to Try It Yourself?
If you’re looking for a platform that prioritizes control, transparency, and performance, the updated features in the My Campaigns section on our platform are built for you
👉 Register on TrafficStars, fund your account, and start optimizing smarter from day one.
