For publishers in the adult ad network ecosystem, maximizing revenue from every impression is a constant goal. With over 10 billion daily impressions across 200+ countries, TrafficStars gives you everything you need to boost ads performance and monetize your inventory efficiently — without major changes to your site.

In this guide, we’ll show how a few small but strategic adjustments — like optimizing MasterSpots, customizing Popunder settings, and integrating meta tags — can increase your CPMs by 20–40%. These techniques are especially effective for verticals like webcams, dating, and gaming, where visibility and engagement directly translate into higher revenue.

1. Prioritize MasterSpots(“format rotation”) for Maximum CPMs 

MasterSpots (also known as premium or “rotating” placements) consistently deliver higher CPMs due to their visibility and performance. They’re one of the most effective ways to boost mobile ads and desktop monetization at scale.

Optimization Tactics: 

• Select Premium Zones: In TrafficStars’ dashboard, identify high-CPM zones - Mobile or Desktop Header, NTV, In Content Ad, etc. Enable these for your site’s top pages. 
• Enhance with Dynamic Ads: Use TrafficStars’ masterspots to serve localized or rotating creatives in these spots, increasing engagement by 15-25%. 
• Curate Traffic Quality: Make sure your ad placements are visible on the website, banners are not covering one another, there are no content parts or ads that are blocked by other elements

Impact: Publishers optimizing MasterSpots have seen 25–40% higher CPMs, especially on webcam sites and dating platforms where ad viewability drives conversions.

2. Customize Your popunder with not only with frequency capping: TrafficStars Offers the Most Customizable Popunder Experience for Publishers.

Popunders remain one of the most profitable formats in the adult industry — especially when optimized. TrafficStars offers the most customizable popunder setup for publishers, allowing you to balance UX and revenue for every device.

Think of this like the meta ads vs boost post comparison: boosted posts bring visibility, but strategic ad targeting delivers real results.

Advanced Popunder Settings That Put You in Control 

Here’s what you get access to when you work with TrafficStars:

Session Duration

This setting lets you define how long a session lasts – in seconds – during which a specific number of ad tabs can be opened. 

Why it matters: You control the timeframe for ad delivery, minimizing user disruption while maximizing monetization. 

Count

Set how many popunders can appear during a single session (as defined by the session duration). 

Why it matters: Whether you want a single ad or multiple during a visit, you're in full control of the pacing. 

Example: Set Session Duration to 30 minutes and Count to 2 → only two popunders will show in that period. After 30 minutes, the counter resets. 

First Pop Delay

Define how long after a user lands on your site the first pop ad appears. 

Why it matters: Delay the ad to avoid bombarding users immediately, reducing bounce rates. 

In-Between Pop Delay 

Set the delay between subsequent popunders within a session. 

Why it matters: Smooth out the ad delivery across a session to avoid overwhelming users. 

Example: Set Count to 3, Session Duration to 1200 seconds (20 minutes), and In-Between Pop Delay to 10 seconds → three ad tabs will open with 10-second gaps in a 20-minute window.

Device Targeting 

Choose exactly which device types (desktop, mobile, tablet) will display popunder ads. 

Why it matters: Optimize performance and UX based on your audience’s device usage. 

Disable Blind Clicks 

By default, popunders trigger on any click — but with this setting, you can limit it to link clicks only. 

Why it matters: Reduce accidental ad triggers, creating a cleaner, more intentional user experience. 

Exclude Google Chrome 

Choose to block ads on Chromium-based browsers (like Chrome and Edge). 

Why it matters: Comply with stricter browser policies or preserve UX on specific platforms.

Learn How to Implement Popunders

3. Integrate Special Meta Tags for Enhanced Ad Targeting 

Implementing TrafficStars’ Client Hints meta tag can immediately improve ad targeting and boost CPMs — especially for mobile users.

This small line of code lets browsers share safe, non-sensitive device information (like platform and architecture), allowing ads to match user profiles more accurately.

Why It Matters for Publishers: 

• Improved Ad Relevance: By sharing non-sensitive data like device type (mobile vs. desktop), architecture (ARM vs. x86), and browser version, TrafficStars can serve ads tailored to your audience, boosting click-through rates (CTRs) and CPMs by up to 20%. 
• Faster Page Loads: Client Hints reduce reliance on heavy JavaScript-based user agent parsing, improving site performance and user experience, which can lower bounce rates. 
• Future-Proof Compliance: With traditional User-Agent strings being deprecated, this tag ensures compatibility with modern browsers and privacy-focused ad tech, maintaining your site’s monetization potential. 
• Better Analytics: Granular device insights enhance TrafficStars’ reporting, helping you optimize your site’s layout for real-world users and increase ad revenue.
  

How to Implement: 

• Open your website’s HTML file(s). 
• Locate the <head> section. 
• Add the following meta tag: <meta http-equiv="delegate-ch" content="sec-ch-ua https://tsyndicate.com; sec-ch-ua-bitness https://tsyndicate.com; sec-ch-ua-arch https://tsyndicate.com; sec-ch-ua-model https://tsyndicate.com; sec-ch-ua-platform https://tsyndicate.com; sec-ch-ua-platform-version https://tsyndicate.com; sec-ch-ua-full-version https://tsyndicate.com; sec-ch-ua-full-version-list https://tsyndicate.com; sec-ch-ua-mobile https://tsyndicate.com">
• Save and deploy changes.

Example: 

<head> <meta charset="UTF-8"> <title>Your Adult Site</title> <meta http-equiv="delegate-ch" content="sec-ch-ua https://tsyndicate.com; sec-ch-ua-bitness https://tsyndicate.com; sec-ch-ua-arch https://tsyndicate.com; sec-ch-ua-model https://tsyndicate.com; sec-ch-ua-platform https://tsyndicate.com; sec-ch-ua-platform-version https://tsyndicate.com; sec-ch-ua-full-version https://tsyndicate.com; sec-ch-ua-full-version-list https://tsyndicate.com; sec-ch-ua-mobile https://tsyndicate.com"> </head>

Pro Tip: Test on a single page first and monitor TrafficStars’ dashboard for improved CPMs or impressions. Publishers have reported 10-20% revenue uplifts after adding this tag, as it aligns ad delivery with user devices. 

Learn How to Implement Meta Tags

Combine Strategies to Boost Ads Performance

When you combine these tactics — premium placements, custom popunders, and targeted meta tags — your site becomes more attractive to advertisers. This is similar to the logic behind boost post vs ads on Meta: one approach increases exposure, the other drives measurable ROI. On TrafficStars, advanced publisher tools give you both reach and precision, allowing you to scale sustainably across 10B daily impressions.

Conclusion 

As a publisher, small changes to your ad setup on TrafficStars can unlock significant revenue gains. Start by adding the Client Hints meta tag to enhance targeting, tweak frequency caps to optimize impressions, incorporate popunders for volume, and prioritize premium spots and masterspots ad rotation for higher CPMs. TrafficStars’ tools – like real-time analytics and API integration – make these adjustments seamless, even for beginners.

Log in to your TrafficStars account today and start testing these optimizations. The sooner you start, the faster you’ll boost mobile ads performance and grow your site revenue.