We've updated the My Campaigns section to provide advertisers with a new and more detailed set of tools for campaign analysis.

The key innovation is the Multi Goals feature, which significantly enhances lead tracking and analysis - giving advertisers deeper insights into their traffic and performance metrics.

Multi Goals: How It Works

The Multi Goals feature allows users to track different lead actions and goals separately, rather than combining them into a single general metric.

Each conversion type appears as a separate column for better performance analysis

This upgrade is particularly valuable for advertisers seeking precise analytics and campaign optimization, as it provides detailed insights into traffic quality through specific supporting indicators such as registrations, clicks, purchases, rebills, and more.

Performance Tracking Benefits

With the Multi Goals functionality, advertisers can:

• Track KPIs at every stage of the funnel - from clicks and registrations to purchases and rebills.
• Understand the user journey more clearly.
• Identify which actions drive performance, so they can focus on what really matters.

• Enhance CPA, revenue, and ROI analytics:

• Segmenting conversions by action type enables a more accurate evaluation of the CPA, profitability, and ROI. Advertisers can clearly see which actions are delivering value and which need improvement.
  
• Test ads and targeting: Multi Goals lets you test different variables within each funnel stage. This means you can analyze performance not only on a campaign level but also by creatives, operating systems, countries, websites, and more. For instance, you can test different offers at the registration or first deposit stage to see which incentives are most effective.
  
• Behavior analysis and forecasting: Accumulated data on lead behavior helps identify which users are most likely to become profitable. This is particularly useful for shaping your sales funnel strategy — allowing you to base traffic acquisition decisions on early-stage actions like registrations, rather than waiting for later conversions such as first-time deposits (FTD) to judge traffic quality.
  

As a result of these updates, advertisers on our platform gain a greater degree of control and clarity in managing their campaigns. The new tracking system allows for flexible adaptation to shifting audience needs and helps ensure maximum return on investment.

Examples of Using the Multi Goals Feature: How Advertisers Can Maximize Their Campaigns

Let’s explore specific examples of how this tool can be used to improve performance across different types of ad campaigns — particularly for online casino offers and dating sites.

Example 1: Online Casinos and Gaming Platforms

In casino and gaming ad campaigns, it's crucial to understand which stages in the user journey are the most profitable and where potential customers may drop off. With Multi Goals, advertisers can separately track and analyze the following objectives:

• Clicks to the registration page – helps determine user interest and initial conversion.
  
• User registration – measures how effectively the ad drives new player sign-ups.
  
• First deposit – a key indicator of a user's willingness to spend.
  
• Repeat deposits (rebills) – reveals whether the campaign attracts not just new users, but loyal ones.

Campaign Execution Strategy

This data can be used to better allocate your promotional budget. For example, if most users stop at registration and don’t make a deposit, you can optimize your offers to boost that metric — such as by creating creatives that better showcase a first deposit bonus or highlight game appeal more clearly.

Additionally, by analyzing rebill data, you can create retargeting campaigns aimed at re-engaging existing customers, offering them special bonuses or updates to encourage repeat activity.

Example 2: Dating Sites

For dating platforms focused on user sign-ups and conversions, Multi Goals helps track which steps lead to successful subscriptions and active engagement. Key tracked goals may include:

• Clicks to the profile creation page – a critical step that indicates initial interest.
• Completed registration (profile creation) – shows the user’s intent to engage with the platform.
  
• Paid subscription – a vital KPI for revenue generation.

Campaign Execution Strategy

For dating site offers, campaigns can be fine-tuned by identifying where users drop off. For instance, if desktop users often stop after creating a profile, while mobile users are more likely to subscribe, then it may be worth optimizing desktop campaigns.

To boost paid subscriptions, launch retargeting campaigns targeting users who are active but haven’t subscribed yet — offering incentives or highlighting premium features.

By using Multi Goals, advertisers can track detailed performance metrics and adapt campaigns based on real user behavior, leading to better budget allocation, improved ROI, and stronger results.

Conclusion

The updated My Campaigns section in TrafficStars, now featuring Multi Goals, provides advertisers with powerful tools for precise campaign analysis and optimization. With the new tracking system, advertisers gain:

• Comprehensive account-wide data – analyze conversions and key metrics across all campaigns, not just in isolated reports.
  
• Expanded metric tracking – monitor general metrics like Impressions, Clicks, Costs, CTR, ECPC, and eCPA, as well as conversion-related metrics such as Conversions, Revenue, Profit, and ROI. Focus on the data you need by selecting the most relevant metrics and hiding others.
  
• Advanced traffic analysis – new filters provide sharper insights into traffic sources, helping you identify the best-performing channels and optimize strategy in real time.
  

Goals overview in the Tracking Tools section

These enhancements give advertisers more data, more control, and more opportunities to optimize budgets — ultimately leading to higher conversions and increased revenue. For more details on how to navigate the updated My Campaigns section, please refer to our FAQ.