Interstitial Ads on Adult verticals by TrafficStars

The marketing sphere and the tools advertisers use are very diverse. Today, we deal with many types of advertisements; users see them everywhere, from TV channels and radio to interstitial ads in applications and videos in interactive mode. What does this way of attracting attention solve? Recognition of a particular brand, company, service, or product increase, the relationship between users of the Web and advertised products improves, and traffic and customer flow of business websites increases. All this ultimately leads to the company's success and meets the basic needs of the target audience of users. So, there are several types of advertising as such:

• contextual;

• "media";

• video interstitial ads on YouTube;

• advertising in social networks;

• teaser networks;

• email marketing and mailings;

• push newsletters;

• advertising in mobile applications;

• PR articles;

• advertising in messengers.

As web technology evolved in the 1990s, online advertising became the virtual equivalent of traditional marketing methods such as TV and radio spots, newspaper ads, billboards, etc. In other words, advertisements are the driving force of marketing and its main tool, which you cannot do without in the context of online promotion.

Pros and cons of interactive interstitial ads

Interstitial mobile ads are full-page ad units shown between screens while using a mobile application at transition points, such as when launching or loading the next level of a game or before showing video content. This format's advantages are that it is ideal for advertising brands and introducing new products and developments.

Advantages of online advertising:

1. Broad coverage. Nowadays, people search for information about products and services using search engines such as Google, Yandex, Yahoo, and others. Advertising is a way to tell about a brand to more than 4.3 billion users worldwide. Thanks to the Internet, reaching the target audience in different countries is easy.

2. Suitable for any budget. 

3. Increases traffic to the website. The purpose of online advertising is to attract users' attention and bring them to your website. Therefore, the ads should arouse curiosity and provide compelling reasons for people to click through.

4. Provides targeting opportunities. Unlike traditional advertising, which everyone can see without exception, online ads can be targeted. For example, a company selling travel gear can promote its products on social media to people passionate about traveling to encourage likes, reposts, and sales.

5. Allows you to run retargeting campaigns. It is a way to say "Hey, it looks like you were looking at a new model of toaster a couple days ago. We have a great offer for you!". If customers visit your store, open product cards and don't buy anything, remind them of your brand with banner ads they'll see when they browse websites.

6. Help you find points of engagement with your audience. Use networks like Instagram and Pinterest to demonstrate your products and email marketing to spread the word and build long-term customer relationships. Combine different types of digital advertising and show that your company is always there to help.

7. Provides clear statistics. Unlike offline marketing, where effectiveness is quite challenging to measure, online advertising allows you to track results accurately through web analytics platforms like Google Analytics.

One of the disadvantages that advertisers face is competition, so you need to develop a marketing strategy and the ad option that best suits the audience to win this battle. For example, you can place targeted ads. However, remember that choosing the wrong targeting can cost you a lot. An excellent option is to place interstitial video ads on your website or mobile app pages. Users perceive video content well, sometimes even better than text or pictures. 

Different types of advertising and how it affects the user

To effectively engage with your target audience, increase sales, and monetize your business through advertisements, you only need to research what your customers or clients want. Placing multiple advertising options together will increase influence and sales. In any case, trust in a product or a particular brand is important. It may not come immediately, but only after several visits to your resource. You can promote it in different ways. For example, the easiest way is to write a sales text. In this case, the user does not immediately understand why he wants to buy the product after reading the article. This clever approach is increasingly used in social networks and is called SMM marketing. Short-format commercials are prevalent on YouTube. However, they are often not intrusive and targeted to a specific video. As far as mobile apps are concerned, it is the most relevant today. After all, users usually hold a smartphone than a laptop, downloading and installing software for work, study, and hobby. Advertising will undoubtedly pop up in each application, especially free software. The mobile interstitial ads can be set up directly (through an agreement with the developer) or through targeted advertising. For example, Google has a special service for this purpose - AdMob. You can also create ads for mobile devices using standard Google Ads. Google has flexible targeting settings, which allow you to customize the display of ads only for the target audience. When and how should you monetize your business on the Web? Affiliate networks, which bring together many companies interested in cooperation, are an excellent solution. One such platform is Traffic Stars. Google Ads also leads the industry, surpassing many competitors to become the leading platform for online advertising. It allows you to achieve your marketing goals through search or media advertising. Media ads are displayed on Google-owned sites such as Google Maps and Gmail, as well as on the pages of partner sites. Through an auction on the contextual media network, advertisers secure a place on these platforms rather than in search results. Effective interstitial ads cpm is the estimated revenue from a thousand ad impressions. It is calculated using the formula (total interstitial ads revenue /number of impressions) x 1000. TrafficStars is the second most popular platform for website owners, resource monetization, and advertisers to buy traffic. This reliable system allows website owners to generate significant advertising revenue and advertisers to attract new customers and generate product interest.

 Benefits of choosing TrafficStars for your advertising needs

Trafficstars.com is an affiliate network working with cryptocurrency, financial verticals, games, and adult products. Founded in 2014, the official registration and offices are in Lisbon, Portugal. Withdrawals are possible through bank cards (MasterCard and Visa), Paxum, PayPal, and wire transfer systems. The advertisement formats include classic banners, native ads, video ads (pre-rolls, IM sliders, In-stream, post-rolls), PopUnder, Push traffic, Full-page Interstitial (full-page Interstitial ads) and others. The advantages of working with Trafficstars.com:

• a lot of offers (more than 200);

• automatic payments (all money from the account is transferred to the specified payment details on a specific date);

• detailed statistics in real-time, the ability to send reports to email;

• a personal manager is assigned to each webmaster (to solve technical issues of advertising code placement);

• The "News" block contains useful articles on electronic marketing, and the "Blog" block contains information about planned innovations and promotions.    

The platform provides a simple, intuitive interface that makes it easy for users to perform the necessary actions. The control panel includes a set of essential functions that allow you to perform the required actions conveniently. Menu items are located on the screen so that participants in trading operations can quickly navigate in a dynamic environment and make timely decisions.