How to Gain Gambling Traffic in the Philippines

The Philippines has become one of the most dynamic iGaming markets in Asia. Licensed online gambling is fully integrated into the national regulatory framework, and the country is competing with Singapore and Macau in terms of gross gaming revenue. At the same time, 2026 has brought tighter rules, new bills, and restrictions on payment channels.

For affiliates and media buyers this means two things: the potential is huge, but success depends on understanding regulation, local player behaviour, and the right traffic sources. This guide explains how to gain gambling traffic in the Philippines and how to use TrafficStars to scale campaigns safely and profitably.

Why the Philippines is a hot GEO for Gambling offers

Explosive revenue growth The total gambling industry in the Philippines reached record revenues of over PHP 350 billion in 2024, driven largely by electronic gaming, and regulators expect another 17 percent increase in 2026 to around PHP 450–480 billion (approximately USD 7.8–8.3 billion).

Legal nationwide framework The Philippines remains the only Asian country where online gambling is fully legal at national level, supervised by PAGCOR (Philippine Amusement and Gaming Corporation). EvenBet Gaming PAGCOR issues licences and regulates both land-based casinos and online “e-games” for the domestic market.

Large and highly engaged audience By early 2024 the country had about 86.98 million internet users, with internet penetration at around 73.6 percent of the population. PAGCOR has recorded over 32 million Filipino electronic gaming players, which is close to one third of all adults.

Gambling as mainstream entertainment TrafficStars’ own analysis describes gambling in the Philippines as a “national phenomenon” and notes that the local market is developing so fast that it is competing to become Asia’s main gaming hub. This normalisation of regulated gambling makes users more responsive to casino and betting creatives, provided they trust the brand and the payment flow.

Philippines online casino regulation 2026: what you need to know

Before you try to capture “Philippines online casino regulation 2026” search intent, you need a clear, up-to-date picture of the rules.

PAGCOR, PIGO licences and the end of POGOs

Historically, the Philippines ran a dual licensing system: • PIGO (Philippine Inland Gaming Operator) – for domestic online gambling. • POGO (Philippine Offshore Gaming Operator) – serving players outside the country. The offshore POGO scheme has been phased out following concerns about crime and regulatory risk. By the end of 2024 authorities moved to revoke all offshore licences, while domestic iGaming continued to grow.

For affiliates, this means:

1. Focus only on brands that clearly hold a current Philippine licence for online e-games or casinos.
2. Avoid promoting “Philippines-friendly” offshore sites that are not authorised by PAGCOR.

New tax rules and stronger oversight

In 2026 the government reduced the tax rate for licensed operators from 35 percent to 30 percent to support a sustainable regulated market, while planning tighter oversight across the whole iGaming value chain. This combination of slightly lower taxes and stricter supervision is meant to keep the legal market attractive while pushing out grey operators.

Ban on Online Gambling Act (Bill No. 30)

In July 2026, the Senate received the Ban on Online Gambling Act (Bill No. 30). The bill would prohibit the operation, promotion, participation in, or facilitation of online gambling in any form and require ISPs, app stores, ad platforms, and payment providers to block access to gambling services.

At the time of writing, this bill is still under deliberation and has not entered into force. However, it signals a serious political debate about the future scope of online gambling in the country. Affiliates must monitor developments closely and be ready to adjust or stop campaigns if the law changes.

BSP suspension of in-app gambling access

On 14 August 2025, the Bangko Sentral ng Pilipinas (BSP) issued Memorandum No. M-2025-029. The central bank ordered all supervised institutions, including major e-wallets, to remove links and icons that provide in-app gambling access from their mobile payment apps and websites within 48 hours, citing concerns about the impact of online gambling on consumers’ financial health. Following this order, GCash and Maya disabled direct access to gambling platforms via their in-app gaming sections.

For affiliates this means:

1. Creatives that previously relied on “one-tap” access from e-wallet dashboards are no longer viable.
2. You should not promote or imply any in-app e-wallet shortcuts that no longer exist.
3. Focus on compliant flows via licensed operators’ sites or apps, and always reflect the current payment experience honestly.

When working with gambling traffic in the Philippines:

1. Promote only operators that hold valid local licences or clearly operate within the current framework.
2. Display 18+ and responsible gambling notices on pre-landers and landing pages.
3. Avoid targeting minors and sensitive categories.
4. Keep creatives factual, without unrealistic “get rich overnight” promises.
5. Review regulatory news regularly, especially around Bill No. 30 and BSP policy updates.

Affiliate network Philippines: gambling traffic sources with TrafficStars

Because mainstream social networks have strict rules on gambling ads, affiliates in the Philippines increasingly rely on specialised traffic sources and SEO.

TrafficStars is a multi-format ad network with strong experience in iGaming and betting campaigns:

• Global coverage with more than 7 billion daily impressions across over 200 geos, including South-East Asia.
• High-performing formats for gambling: Popunder, Native, Banner, Push, In-Page Push, Video Pre-Roll, IM Slider, and Full-Page Interstitial.
• Flexible pricing models (CPM, CPC, CPMV, DCPM) and advanced targeting by GEO, city, OS, device, browser, carrier, and user activity.
• Built-in optimisation tools such as rule-based optimisers and automated rules that help cut non-converting sources and scale profitable ones.

For affiliates who need “gambling traffic Philippines affiliate offers”, this combination of formats, reach, and optimization tools allows precise control over funnel performance without depending on risky social placements.

How to launch your first Philippines campaign on TrafficStars

A simple framework to start:

• Choose a compliant offer Pick an operator that: • Holds a valid Philippine licence or clearly fits within the current regulatory framework. • Supports payment methods that Filipino users actually prefer (local e-wallets where compliant, cards, bank transfers). • Has responsive support and transparent T&Cs.
• Segment by vertical and device Create separate campaigns for: • Casino (online casino Philippines real money games, online slots) and sports betting (sports betting Philippines soccer odds and basketball markets). • Android and iOS, with different bids and frequency caps.
• Select formats with the best fit For the Philippines, TrafficStars’ own SEA data suggests that: • Mobile Popunder is excellent for fast coverage and impulsive conversions. • Native works well for storytelling funnels, listicles and advertorials. • Banners and Full-Page Interstitials help to reinforce brand recognition and bonus messaging. • Video pre-roll is ideal when you promote “best casino apps Philippines Android iOS” and want to show the app experience before directing users to install or register.
• Localize your creatives • Use English and Filipino (Tagalog) where it makes sense. • Show familiar payment icons (for example Visa, MasterCard, and any compliant local wallet) and mention fast payouts. • Include clear licensing and 18+ labels. • Align imagery with local culture without stereotypes.
• Optimise with TrafficStars tools • Start with broad but reasonable bids and use the optimiser or automated rules to exclude unprofitable zones. • Analyse performance by device, OS, time of day, and creative angle. • Build whitelists of the placements that deliver deposits and scale budgets there gradually.

Creative and landing page tips for Filipino players

To turn cold clicks into depositing users:

• Build trust first Highlight licensing, responsible gambling messages, and secure payment logos above the fold. This is especially important in a market where regulators and media increasingly discuss the risks of online gambling and addiction.
• Reflect real benefits, not fantasies Focus on: – Welcome bonuses and free spins that the brand actually offers. – Game variety (slots, live casino, sports book, local games). – Convenience: mobile access, fast cash-outs, 24/7 support.
• Use local context • Mention Filipino holidays and events: the very long Christmas season and local fiestas are perfect for limited-time promotions. • For sportsbook, reference big NBA or football matches that matter to local fans.

Conclusion: scale safely with TrafficStars

The Philippines combines three very attractive elements for affiliates: a regulated online gambling framework, rapid revenue growth, and a mobile-first population that treats iGaming as mainstream entertainment. At the same time, new bills and payment restrictions mean that campaigns must be built with compliance and player protection in mind.

If you choose licensed partners, understand the latest “Philippines online casino regulation 2026” changes, and work with a dedicated iGaming ad network, you can still tap into one of the strongest gambling geos in Asia. TrafficStars offers the formats, reach, and optimization tools you need to acquire quality gambling traffic in the Philippines and then scale the same approach to other compliant markets worldwide.