Case Study: $727 Profit with $987 Budget 

AI-related offers are currently among the hottest verticals in affiliate marketing, and the AI Girlfriend niche is leading the charge. These “AI chat girlfriend” products combine innovation, emotion, and engagement — making them one of the fastest-growing categories in performance marketing. In this case study, we’ll walk you through how we scaled a $35 CPA AI Girlfriend offer on TrafficStars Native RON traffic across top-tier GEOs — and achieved a clean profit of $727.

Offer Details

• Type: AI Girlfriend CPA Offer 
• Payout: $35 per sale 
• GEOs: United States, United Kingdom, Canada 
• Format: Native 
• Traffic Type: RON (Run of Network) 
• Budget: $987
• Profit: $727

To optimize effectively, you need to set up two postbacks:

• One for registrations 
• One for sales

• Don’t forget to enable "Track earnings and ROI" on your sales postback. 
• If multiple sales per user are allowed, enable "Allow duplicates". 
• Use the "value" parameter to track purchase amounts.

Step 3: Optimizer Rules That Work

For each Native RON campaign, create two optimizers to manage traffic performance: 

Optimizer 1 – CTR-Based Blocker

Block underperforming spots based on click-through rate: 

Condition:

If Impressions per Spot > 1,000 × number of creatives AND CTR < 0.01% → Block the spot 

Optimizer 2 – Conversion-Based Blocker

Block spots or sites with no conversions after a certain spend: 

Spot-level rule: 

If Spend per Spot ≥ $1.5–$2.5 AND Registrations = 0 → Block the spot 

Site-level rule: 

If Spend per Site ≥ $7.5–$12.5 AND Registrations = 0 → Block the site

Target registration eCPL is typically around $1.5, but you can stretch up to $2.5 if needed. 

Once optimizers are set, manually disable low-CTR creatives once your campaign hits 10,000-15,000 impressions.

Initial issues & Insights

One high-performing spot initially showed an eCPA of $88 with just 8 sales from 503 registrations. However, by excluding Wi-Fi traffic and focusing on mobile, the eCPA dropped to $15.9, improving ROI significantly. We then moved that performing spot into a dedicated campaign and pushed the bid to the max.

However, non-WiFi traffic brought that eCPA down to $15.9, significantly improving margins.

We then moved that performing spot to a dedicated campaign and pushed the bid to the max. 

Real-Life Example: How One Spot Delivered $727 Profit 

We launched a broad RON campaign targeting US Android users across all categories. The initial test brought us:

• 4 sales
• eCPA: $39 
• Budget spent: $157.19
  

During optimization, we noticed one specific spot generating 14 leads with an impressive eCPL of $0.43 and eCPA of $5.12. We decided to isolate this spot into a separate campaign and maximized the bid to push volume.

The result? 

• 45 additional sales from that single spot 
• New eCPA: $18.46 
• Extra cost for spot campaign: $830.60
  

Final Stats: 

• Total spend: $987.8 
• Total sales: 49 
• Gross revenue: $2,443.0 
• Total profit: $1,715.6 
• Clean profit: $727.4 

Note: For confidentiality, the exact spot ID has been excluded – but this result came from just one optimized placement. Other spots also contributed to overall profits.

Pro Tips for Scaling AI Offers 

• Split campaigns by OS and GEO for more control over performance
• Isolate high-performing spots into their own campaigns and fine-tune by region, category, carrier, and time
• Use high bids for top regions, and lower bids for broader reach
• Check daily volume on converting spots to detect incoming competition
  

The AI Girlfriend vertical is proving that emotional engagement and technology can be a profitable mix. With TrafficStars’ Native RON traffic, even a small test budget can turn into steady profit — especially when you combine smart segmentation, optimizer rules, and data-driven scaling. If you’re ready to test your own free AI girlfriend or AI chat girlfriend campaign, contact your TrafficStars manager today and start scaling your next success story.