What budget should I start with?

Choosing the right advertising budget is a critical step in ensuring the success of your campaigns. This article will guide you through the factors that influence your budget decisions, such as GEO, vertical, and campaign type, and provide recommendations to help you start effectively and scale your efforts.

Your advertising budget largely depends on your specific business objectives:

• Brand Awareness: If your goal is to increase visibility, you may need a larger budget to reach a broader audience.
• Website Traffic: Driving traffic to your site requires a balanced budget to test and optimize campaigns.
• Lead Generation: For lead-focused campaigns, your budget should account for the cost per lead and conversion rates.

A general starting point is $500, which is typically sufficient for testing and identifying profitable strategies. However, your budget should also consider the following factors:

• GEO and Competition: Tier-1 and Tier-2 countries are highly competitive, often requiring a larger budget. For less competitive regions, you can start with a smaller amount.
• Vertical and Offer Type: Offers with low payouts and simple flows (e.g., SOI - Single Opt-In) may require a smaller budget, while complex offers might need more investment.

The minimum test budget for CPA campaigns is $50. But keep in mind that the wider the targeting – the higher the test campaign budget should be. Tier-1 and tier-2 GEOs are highly competitive, so we recommend setting more than $100 for the test.

Conclusion: Starting with the right budget is essential for achieving your advertising goals and maximizing ROI. While $500 is a solid starting point for testing, your budget should be adjusted based on your GEO, vertical, and campaign type. As you gather data and identify winning strategies, consider increasing your budget to scale successful campaigns and reach even greater results. Remember, a well-planned budget not only helps you test effectively but also sets the foundation for long-term success. If you need further guidance, Traffic Stars' support team is here to help you make the most of your advertising efforts.