What budget should I start with?

The advertising budget primarily depends on your business goals:

• Brand awareness

• Website Traffic

• Lead generation

Generally, $500 is enough for testing and finding profitable approaches.

The budget size also depends on GEO and vertical. The competition in the top-TIER countries is higher and accordingly requires a larger ad budget. Running offers with low payouts and simple flows (SOI) will require a smaller budget.

CPA campaigns

The minimum test budget for CPA campaigns is $50. But keep in mind that the wider the targeting – the higher the test campaign budget should be. Tier-1 and tier-2 GEOs are highly competitive, so we recommend setting more than $100 for the test.

Related articles:

• How much does the traffic cost?

• What pricing models do you support?

• What is the minimum deposit?