Case Study: $727 Profit with $987 Budget
AI-related offers are currently among the hottest verticals in affiliate marketing, and the AI Girlfriend niche is leading the charge. In this case study, we’ll walk you through how we scaled a $35 CPA AI offer on TrafficStars native RON traffic across top-tier GEOs – and achieved a clean profit of $727.
Offer Details
- Type: AI Girlfriend CPA Offer
- Payout: $35 per sale
- GEOs: United States, United Kingdom, Canada
- Format: Native
- Traffic Type: RON (Run of Network)
- Budget: $987
- Profit: $727
Step 1: Prepare Tracking & Postbacks
To optimize effectively, you need to set up two postbacks:
- One for registrations
- One for sales
- Don’t forget to enable "Track earnings and ROI" on your sales postback.
- If multiple sales per user are allowed, enable "Allow duplicates".
- Use the "value" parameter to track purchase amounts.
Step 2: Launch Campaigns – Smart & Segmented
1. Campaigns Targeting the Cartoon Category:
- Devices: Android, iOS, Desktop (→ 3 campaigns total)
- Creatives per campaign: 5–7
- Creative style: Use various anime characters in diverse poses
2. Campaigns Targeting All Categories:
- Devices: Android, iOS, Desktop (→ 3 campaigns total)
- Creatives per campaign: 5–7
- Creative style: Use various “real” characters (e.g., AI-generated models, avatars)
Step 3: Optimizer Rules That Work
For each Native RON campaign, create two optimizers to manage traffic performance:
Optimizer 1 – CTR-Based Blocker
Block underperforming spots based on click-through rate:
Condition:
If Impressions per Spot > 1,000 × number of creatives AND CTR < 0.01% → Block the spot
Optimizer 2 – Conversion-Based Blocker
Block spots or sites with no conversions after a certain spend:
Spot-level rule:
If Spend per Spot ≥ $1.5–$2.5 AND Registrations = 0 → Block the spot
Site-level rule:
If Spend per Site ≥ $7.5–$12.5 AND Registrations = 0 → Block the site
Target registration eCPL is typically around $1.5, but you can stretch up to $2.5 if needed.
Once optimizers are set, manually disable low-CTR creatives once your campaign hits 10,000-15,000 impressions.
Initial issues
One of our high-performing spots initially showed an eCPA of $88 with just 8 sales from 503 registrations.
However, non-WiFi traffic brought that eCPA down to $15.9, significantly improving margins.
We then moved that performing spot to a dedicated campaign and pushed the bid to the max.
Real-Life Example: How One Spot Delivered $727 Profit
We launched a broad RON campaign targeting US Android users across all categories. The initial test brought us:
- 4 sales
- eCPA: $39
- Budget spent: $157.19

During optimization, we noticed one specific spot generating 14 leads with an impressive eCPL of $0.43 and eCPA of $5.12. We decided to isolate this spot into a separate campaign and maximized the bid to push volume.
The result?
- 45 additional sales from that single spot
- New eCPA: $18.46
- Extra cost for spot campaign: $830.60
Final Stats:
- Total spend: $987.8
- Total sales: 49
- Gross revenue: $2,443.0
- Total profit: $1,715.6
- Clean profit: $727.4
Note: For confidentiality, the exact spot ID has been excluded – but this result came from just one optimized placement. Other spots also contributed to overall profits.
Pro Tips for Scaling AI Offers
- Split campaigns by OS and GEO for more control over performance
- Isolate high-performing spots into their own campaigns and fine-tune by region, category, carrier, and time
- Use high bids for top regions, and lower bids for broader reach
- Check daily volume on converting spots to detect incoming competition
Final Thoughts
AI Girlfriend offers can generate excellent profits when you apply the right segmentation, optimization, and tracking techniques. With TrafficStars RON traffic, even a modest test budget can unlock valuable data and long-term profits – especially if you act fast in this competitive vertical.