Intro
💥 In stream video ads are all the buzz currently! It’s no secret that video ads help businesses strive to new heights. If you’ve been to any marketing conferences lately or have seen videos from marketing gurus, all of them tell you to make videos. But why is it so? And how could you do so, as well?
All of this will be answered in this blog post! So without further ado, let’s get into it!
Video marketing in 2022
Now you might be asking: “Why is video advertising so amazing?”
Well, that’s for many reasons, and here are a few reasons why:
First, video advertisements have fantastic ROI. According to Wyzowl, 88% of video marketers are happy with their ROI. That means most believe that there’s a lot of money to be made.
But that’s not all!
What makes video ads even better is that consumers also want more of them. According to Hubspot, 54% of consumers said they would wish companies to produce more video content. And that’s for a good reason.
Video Advertising Efficiency
High level of engagement Video is one of the most engaging ways to deliver a message. That’s because it requires no effort, and you consume information in three ways: listening, reading, and watching.
Brand Awareness
High engagement leads to increased brand awareness. It’s the best way to reach millions of users worldwide. People are twice as likely to share video content with their friends than any other type of content. The key is to make your video ad memorable.
Leads & Sales
In addition to ad recall lift, video advertising boosts sales. This applies not only to international brands, local businesses can target potential customers within a specific area, so ad budget will be saved.
3 Types of Video Ads
Now that you understand why you should focus on video marketing this year, I want to tell you the different video ad types out there. There are many of them, but these three are the main ones:
In Stream Pre-Roll Ads- These ads are usually short commercials you see before the main content. Think of them like those you see on YouTube before watching a video you clicked on. Mostly, there is a skip option available, but sometimes they’re not skippable.
Outstream Video Ads - This ad format appears in the middle of a website. The video starts playing automatically in silent mode when it comes to the user. A good example is Facebook video ads that appear in the feed.
Video Slider Ads - These ads appear on blogs and other websites. They will slide in at the right bottom of the web page. They usually come with a close ad button as well.
However, if you’ve only got resources for one of these ads, then our recommendation would be to go with in stream ads. That’s because they are most efficient for a couple of reasons.
For starters, both outstream and video slider ads are easy to ignore. You don’t need to watch them before you get to the content they were looking for. However, with pre-roll ads, they need to watch at least 5 seconds, if not more, of your ad!
But that’s not all! According to a study by YuMe and IPG Media Lab, pre-roll ads are considered to be 3.5x less interruptive than outstream ads.
4 Best Platforms to Launch Pre Roll Ads
Now that you understand the power of pre-roll ads, let’s talk about the best platforms where you can advertise. These are the most prominent ones:
YouTube - it’s the platform that should come first to mind when speaking of pre-roll ads. With it, you’ll be able to reach the most people as it’s the most popular site apart from Google. You can also create pre-roll ads between 6 to 30 seconds.
Twitter - another notable platform is Twitter. There, you can also create In stream ads that are between 6 to 30 seconds. However, this platform isn’t available for everybody. The countries where you can advertise are the USA, Australia, Brazil, Canada, France, India, Mexico, Japan, Saudi Arabia, Spain, United Arab Emirates, and the UK.
Facebook - a social media giant. It, too, offers pre roll ads for its platform. However, these ads are more restrictive. With Facebook, you can only create 6-second ads. So you’ll have to be quick with your message.
TrafficStars - and lastly, we have reached the most untapped digital video ad platform. Huge traffic volume, wide targeting options, and low prices make this traffic source valuable for marketers.
Benefits of Pre-roll Video Advertising in Traffic Stars
There are many benefits for using our platform, which include:
⭐ Frequency Capping - If your mission is to reach more brand awareness, then frequency capping can be a lifesaver for you. You can limit the number of times a person can see your advertisement with it.
⭐ CPC Model - Most ad platforms charge you based on impressions. While that’s fine, it usually means you get charged no matter if you got any results or not. With Traffic Stars, you’ll get charged based on a click.
⭐ Laser-Focused Targeting - With TrafficStars, you can reach the right audience, no matter how targeted you want. You can choose between 15 different targeting options like GEO, device, look-a-like audience and others.
⭐ Adult Creatives Allowed - Many big ad platforms don’t let you advertise some services and products to protect minors. However, you can do that with TrafficStars, even if it has adult creatives in it.
Key findings
Now, you should have quite an extensive understanding of video advertising. Digital video advertising is an extremely powerful tool for any business! So if you want to benefit from this, remember these things:
- Choose in stream pre rolls as they are the most effective ones out there.
- Create clips that are both informative and engaging.
- Monitor current social media trends.
- Make sure that your landing page is on point.
- And lastly, try out different approaches.
Once you implement all these things, you’ll have a way higher chance of creating ads that actually convert, generate new sales and leads.
Create a video ad campaign today! Reach out millions of people through our top notch advertising platform.
