Retargeting 重复行销

Q: Retargeting 重复行销

利用我们独有的方法来锁定目标受众：你可以把你的广告按照格式、种类、国家或地区、语言、装置、系统、浏览器、载体、IP范围、代理/非代理、关键字、重复行销、时间表、受众（流量来源）、定价模式、每日预算、流量分布模式（EVEN 或 ASAP) 、频次控制来分类。 （告诉你，关键字和地区锁定是我们的竞争优势） 另一个有趣的特点是重复行销 重复行销让没有消费便离开你的网站的那些目标顾客，在浏览其他网页时能再次看到你的广告。这能提醒他们你所提供的产品和服务。重复行销是透过Cookies技术在网络上匿名追踪你的受众。 TrafficStars的重复行销——简单版+进化版任君选择 怎样使用进化版？你可以把一小段程式放到你的网站里面（这程式有时候会被称为像素）。网站的访客不会发现这个程式或像素，也不会影响你网站的功能。每次有新访客来到你的网站时，程式会让你的重复行销供应商知道何时应该发放你的广告，确保只有曾经来过你的网站的人才会看到那些广告。 简单版： 你可以收集曾经点击过你的广告的那些用户。这情况的话，我们的平台会根据像素程式设置一个cookie给刚点击的用户。这能让你积极或消极重复锁定你的目标受众（包含或排除用户）。当你收集好想进行重复行销的用户后，就能集中只向他们投放广告。比如说，你可以集合一些用户然后只向他们投放原生广告，然后在另一个计划上，用背投页面推送广告再次锁定这批受众。 一个重复行销计划的理想设定： ● 包含所有装置、系统、语言、浏览器等等； ● 计划必须用网络随机广告（不会选定网站或广告位置） ● 频次应控制在没有最高限制或4次以上 ● 竞价必须要高，使用dCPM或标准CPM方式计费。

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Retargeting 重复行销

Written by TrafficJedi 十二月 14, 2023

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