Meet TrafficStars at SiGMA North America 2026

Mexico City is Next — TrafficStars is Attending SiGMA North America 2026

September is shaping up to be a busy month. We're kicking it off in Mexico City, where TrafficStars will be at SiGMA North America on September 1–3 at Centro Banamex.

SiGMA is making its North American debut this year, and Mexico City is a natural choice for it. The iGaming market here is growing fast, the region is attracting serious operator attention, and the delegate mix reflects that — 4,000+ attendees including operators, affiliates, networks, and C-levels from across the Americas and beyond. For us, it's a chance to meet the people who are actually building and scaling campaigns in this part of the world.

TrafficStars in LATAM

LATAM is not a new market for us. We've been active in the region for over a decade, and the numbers reflect it — 13.9B monthly impressions across LATAM, with Mexico and Brazil as two of our strongest GEOs for Betting and iGaming traffic.

The platform audience is a natural fit for the verticals dominating this region: majority male, concentrated in the 25–44 demographic, and overwhelmingly mobile-first — the same user profile that Betting and casino operators in Mexico and broader LATAM are competing for. Betting is already our #2 paid vertical globally, backed by 25.9B betting impressions in the last 30 days and over 2,500 active advertisers in the vertical.

For operators and affiliates looking to acquire players in this market, we have the inventory, the formats, and the regional data to back it up. Book a meeting with our team in Mexico City and let's get specific!

Meet the TrafficStars Team

Tal – Chief Marketing Officer

Anton – Sales Lead LATAM

Daria – Key Account Manager