What Are Popunder Ads? 10 Pro Tips to Maximize Conversions

Wondering what are popunder ads and why they’ve become the go-to choice for online businesses aiming to increase revenue? Not surprisingly, all major ad networks offer Popunder traffic. This ad format comes with a range of advantages, which clearly explains why popunder ads remain so popular and effective across multiple verticals.

If you’re asking yourself what is the point of popunder ads, the answer lies in their ability to deliver massive reach, high visibility, and scalable conversions at a competitive cost. If you're considering using pop ads to boost your online business, here are 10 pro tips to help you convert Popunder traffic like a seasoned advertiser.

Along the way, you’ll also learn what are popunder ads?, explore real traffic volumes, top GEOs, ad rates on TrafficStars, and understand how to approach testing and optimization. Ready to dive in? Let’s roll.

1 Use a Pre-landing Page

A pre-landing page is one of the most effective ways to maximize Popunder performance. It acts as a bridge between the Popunder ad and your main landing page, warming up users and setting expectations before the final conversion step.

This approach works especially well for competitive verticals and different types of ads popunder banner setups, where user intent needs to be guided carefully.

2 Add Scripts

Enhancing your pre-landing page with scripts can significantly improve engagement and conversions. Exit-intent popups, countdown timers, social proof notifications, and interactive elements help create urgency and trust.

These techniques directly support better performance for those testing what is popunder ads in real-world campaigns and looking to push results beyond basic setups.

3 A/B Testing

If you’re wondering how to test popunder ads effectively, A/B testing is the foundation. Create multiple variations of creatives, headlines, and calls-to-action, then test them against each other.

By continuously analyzing performance data, you’ll quickly understand which combinations resonate best with your audience and which types of ads popunder banner convert more efficiently.

4 Check Your Landing Page Speed

Landing page speed plays a crucial role in Popunder success. A slow page increases bounce rates and kills conversions. The likelihood of a bounce increases by 32% when page load time grows from 1 to 3 seconds — which directly impacts the ROI of Popunder campaigns.

5 Add Frequency Capping

Frequency capping helps control how often users see your Popunder ads. Too many impressions can lead to ad fatigue and a poor user experience.

We recommend a cap of 3 impressions per user per day — a smart balance that answers the question what is the point of popunder ads without overspending or annoying users.

6 Spy on Your Competitors

Using spy tools allows you to analyze competitor campaigns, targeting strategies, and creatives. Tools like Anstrex, AdPlexity, SpyPop, and AdMobiSpy help you understand how others successfully run Popunder ads and which types of ads popunder banner perform best in specific GEOs.

7 Split Campaigns by Devices and Sources

Different devices and traffic sources behave differently. Splitting campaigns by mobile, desktop, and tablet — as well as by source — makes optimization easier and improves overall conversion rates.

This is especially important when scaling and evaluating why popunder ads perform better in certain environments.

8 Set Up Postback

Postback tracking allows you to see conversions directly in the TrafficStars dashboard or your third-party tracker. This setup is essential for understanding performance, improving ROI, and scaling Popunder campaigns based on real data.

9 Add Auto-Optimization Rules

TrafficStars’ built-in Optimizer helps automate campaign management. You can blacklist underperforming sources, adjust bids automatically, and save both time and budget — all without constant manual intervention.

10 Retargeting

Retargeting allows you to re-engage users who previously interacted with your Popunder ads. By showing relevant follow-up ads, you increase brand recall, repeat visits, and overall conversion rates — especially valuable when explaining what is the point of popunder ads beyond first-touch conversions.

Top Performing Verticals on TrafficStars

The flexibility of Popunder ads makes them suitable for almost any niche. The most popular verticals include:

• Dating
• iGaming
• Webcam
• Sweepstakes
• Mobile utilities
• Forex and Binary Options
• Finance and Crypto

Popunder Traffic Volume

TrafficStars delivers over 100 million Popunder impressions daily worldwide, allowing advertisers to scale quickly and reach users in high-demand markets.

Top GEOs by traffic volume:

• India
• USA
• Japan
• Germany
• France
• Vietnam
• UK
• Malaysia
• China
• Brazil

Popunder Ad Rates

Ad rates depend on competition and targeting. Premium GEOs like the USA typically cost around $2 CPM, while emerging markets like India can start as low as $0.1 CPM.

How to Check the Actual CPM

When creating a campaign, simply set your targeting and review the recommended bid — this reflects the optimal CPM for reaching your selected audience.

To avoid overpaying, enable Dynamic pricing. This allows you to buy Popunder traffic at the best available price without exceeding your maximum bid.

CPA Model for Popunder Ads

In addition to CPM, Popunder traffic can be purchased on a CPA basis using postback tracking. This model ensures you only pay for completed actions such as registrations or purchases, making it ideal for advertisers focused on performance and predictable ROI.

Summing Up

When used strategically, Popunder ads are a powerful revenue-driving tool. By applying these best practices, optimizing creatives, testing variations, and tracking performance, you’ll never again question what is the point of popunder ads.

Track your data, refine your strategy, and scale what works.

Join TrafficStars — the leading Popunder ad network — and boost your profits.

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