Do you have any tips to optimise my campaigns?

Optimizing your advertising campaigns is crucial to achieving the best possible results and maximizing your return on investment. Whether you are new to TrafficStars or an experienced user, implementing effective strategies can significantly improve your campaign performance. In this article, we’ll share valuable tips and techniques to help you optimize your campaigns, increase conversions, and make the most out of your ad spend.

What are the main recommendations?

Steps:

• Set up S2S tracking.
• Use our tokens.
• Be competitive: get the right bid.
• Split test banners and landers (A/B testing).
• Set a daily budget - high enough so you can receive traffic throughout the whole day.
• Use Frequency Capping (but remember that a low cap and few creatives may lead to less impressions on your campaign).
• Customise scheduling.
• Use The Funnel Strategy.

Funnel Strategy

A popular and effective campaign optimisation technique many advertisers use is called The Funnel Strategy.

A funnel strategy is a powerful tool to help you identify which ad spots to focus your efforts on and maximise your conversions whenever you start promoting a new offer, or start testing a different GEO. Here’s a step by step guide to help you get started:

Steps:

1. Create Your Campaign. To start, create a RON campaign targeting only one GEO and one ad format. Creating a campaign targeting more than one GEO at a time is not recommended because the optimisation varies greatly from one country to another.
2. Set Up Tracking. Make sure you have tracking set up so you can easily extract data from the RON campaign.
3. Bid Wisely. In the Pricing tab within your campaign, you will see an estimated Top CPM bid for the selected campaign parameters (GEO, ad format, targeted audience).
4. Start Blacklisting. Monitor your campaign’s performance closely and blacklist any publishers or ad spots which are not converting at all but are spending money.
5. Create Separate Campaigns. Once you identify an ad spot which is converting well in your RON campaign, create a separate campaign to target that publisher and use a more competitive bid. Only then you can begin to optimise by Browser, OS, Ad spot, Creative, etc.

Although it’s advisable to blacklist any publishers which are not converting well, it could be as a result of a low bid. You may also wish to create new campaigns targeting these specific publishers using a higher bid to test them in isolation.

Make sure you keep the RON campaign running – just because you’re not currently getting much traffic from a certain spot, it doesn’t mean that won’t change in the future. Also, keeping an active RON campaign ensures you will be among the first to test new ad spots added to the targeted format.

By following these optimization tips, you can refine your campaigns and drive better results on TrafficStars. Continuous testing, adjusting targeting, and analyzing data are key to improving your ad performance over time. Keep experimenting and applying these strategies to find what works best for your specific goals.