Postback conversion tracking passes information from one platform to another. To make your conversion visible in TrafficStars statistics, you must correctly set up a postback transfer.
You can transfer conversions directly from CPA networks, like iMonetizeIt or LosPollos, and through trackers.
TrafficStarts integrated with the most popular trackers.
We have step-by-step guides for the following trackers:
If you don't see your tracker in the list, then follow the instructions below.
Set up custom S2S tracking
# STEP 1
First, you need to generate a unique Postback URL.
Log in to your TrafficStars account and open the tab Tracking Tools
Here you can choose between Simple and Advanced modes.
Simple - this postback type will allow you to track conversions through click_id parameter. For CPA campaigns the conversion cost will be taken from the price field in campaign settings.
Advanced - this postback type enables the transmission of more conversion data.
Check the right boxes, depending on what conversion parameters you want to pass.
Track earnings and ROI - report your revenue from conversion in the Value parameter.
Report conversion cost - report your cost for conversion in CPA campaigns in the Price parameter. This is a digital value.
Track post-conversion events - report multiple conversions for the same click id in the lead_code parameter.
Allow duplicates - all reporting duplicates conversions in the allow_duplicates parameter.
Choose one of integrated tracking services or create a custom one.
Name it and click Generate.
{click_id}, {value}, {price}, {lead_code} - these are tokens unique for each affiliate network or tacker.
Here is your S2S postback URL:
https://tsyndicate.com/api/v1/cpa/action?clickid={externalid}&value={payout}&allow_duplicates=1&key=h4qbuetYksJUCt2Pi4kZQFMfBi1g5vucqJeJ
Let's take a deeper look at what parameters it passes:
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https://tsyndicate.com/api/v1/cpa/action - this is our domain.
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key=h4qbuetYksJUCt2Pi4kZQFMfBi1g5vucqJeJ - this is a unique key to identify the advertiser.
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clickid - It’s the core parameter that passes conversion details.
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value - This parameter reports your conversion revenue.
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price - It reports the cost for conversion in CPA campaigns
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lead_code - adding unique lead identifier allows multiple conversions for the same clickid
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Allow_duplicates=1 - this parameter allows reporting all duplicate conversions
# STEP 2
Copy the URL you created above and insert it into the tracker or directly to CPA-network.
# STEP 3
Afterwards you need to copy promoted link (from the tracker or affiliate program) and add our tokens while creating a campaign.
Example of Tracking URL with tokens:
💡 Keep in mind that {click_id} token is a must to pass conversion information.
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