The Power of Real-Time Bidding: Maximizing Advertising Efficiency
RTB is one of the most promising ways to buy and sell advertising materials on the Internet. The offer in RTB is regulated by auction bidding. Only the winning advertisers have the right to display their products.
TrafficStars makes the RTB process much easier by automating the main functions. The platform provides all the tools to run an auction and quickly identify winners in real-time.
TrafficStars offers its users the best automation solutions, a wide range of targeting options, a high level of compatibility with other advertising strategies, support for all current advertising types, and a full set of analytics tools and dynamic optimization capabilities.
The RTB is distinguished from conventional methods of advertising distribution by a more flexible auction model, as well as the absence of a fixed cost. These and other RTB features are now effectively implemented on the popular TrafficStars platform. Considering the differences between programmatic advertising vs RTB, the company productively applies the current models.
You need to register on its website to start working with TrafficStars. It is a fairly simple procedure requiring the user to complete a simple form. Those who wish to create a profile can also use their previously created Facebook or Google accounts.
TrafficStars ensures the effectiveness of its campaigns by using the most successful, effective RTB strategies. The company actively uses retargeting, distribution of ads on specific devices, and targeting of promotional materials based on the previous behavior of users and their interests. TrafficStars offers its clients flexible budget management, dynamic bid control, and the first or second price strategy: in the first case, the winning advertiser pays the price offered by him, and in the second case, the competitor's price differs the least.
TrafficStars users can access all the resources required to support advertising campaigns based on RTB strategies. Members are given access to an RTB exchange and a modern platform suitable for collecting, storing, and processing the necessary data. They also have practical analytics tools, a current technical infrastructure set, the best targeting technologies, and experienced TrafficStars specialists who will always help solve problems.