Tokens or dynamic parameters are needed for tracking data.
These parameters can be added to the promoted link when setting up your campaign.
![TrafficStars tokens photo 1 TrafficStars tokens photo 1](https://trafficstars.com/files/TrafficStars-add-campaign-URL-tokens.png)
You must type the parameter name yourself, for example, site={site_id}.
Use ? and & to divide parameters. Question marks (?) are only used after the base URL. Use ampersands (&) to separate subsequent parameters.
When a user clicks on the ad, the contents of the curly braces will automatically be replaced with specific values:
https://www.test.com/?campid=123456&creative_id=010120
Add required tokens to the URL of the offer.
We have the following tokens:
{click_id} |
Randomly generated unique click id used for s2s tracking |
{campaign} |
Campaign Name |
{campaign_id} |
Campaign ID |
{creative_id} |
Creative ID |
{device_type} |
Device type |
{device_type_id} |
Device type ID |
{os} |
Operating System |
{os_id} |
Operating System ID |
{browser} |
Browser |
{browser_id} |
Browser ID |
{referrer} |
URL of the page that the user visited before following a link to the current page |
{site_id} |
Site ID |
{category} |
Categories detected |
{category_id} |
Category ID |
{carrier} |
Сarrier |
{carrier_id} |
Carrier ID |
{keywords} |
Keywords collected |
{geo} |
2-char country code |
{region} |
Region |
{lang} |
2-char language code |
{format_id} |
Creative format ID |
{format} |
Creative format WIDTHxHIGHT for banners (315x300, 300x250, etc) and name for other, for example: Popunder, Native |
{pricing_model} |
CPM, CPC, etc |
{cost} |
It is the actual amount paid, in the case of using the DCPM pricing model. |
{price} |
It is the bid that was set |
{ip} |
User’s IP address |
{site_host} |
Site URL |
{ecpc} |
ECPC |
{adspot_id} |
Ad spot ID |
{adspot_name} |
Ad spot name |
{x} |
Locate clicks on hosted banners |
{y} |
Locate clicks on hosted banners |
Related articles: