Ad revenue refers to the income generated from displaying advertisements to users on a website, app, or digital platform. In the context of ad networks like TrafficStars, ad revenue is earned when advertisers pay to have their ads shown across partner sites, and that income is shared between the network and the publishers.
There are several common models for generating ad revenue:
- CPM (Cost per Mille) – Earnings based on 1,000 impressions.
- CPC (Cost per Click) – Earnings generated when a user clicks on an ad.
- CPA (Cost per Action) – Revenue earned when a user completes a specific action (like a sign-up or purchase) after clicking the ad.
TrafficStars, for example, helps publishers monetize their traffic by connecting them with global advertisers. The ad revenue they earn depends on factors like traffic volume, niche, GEO, ad format, and current market demand.
If you're a publisher, your ad revenue is calculated based on your performance metrics and the monetization model used. You can track your earnings in real-time via your dashboard.
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