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Buy Display Ads Online. Maximize Your Marketing ROI

Transform your brand's reach—buy display ads on Trafficstars today!
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Why TrafficStars? TrafficStars is a powerful, self-serve Ad Network and Ad Exchange.
Impressions icon 7 billion impressions daily Exclusive sources, premium worldwide traffic at your fingertips
Support icon Expert support Dedicated Account managers assigned to each account
Traffic icon Exclusive traffic sources Access to high-quality exclusive traffic sources
Technology icon State of the art ad-tech Distributed bulletproof architecture, 5 datacenter, 50k impressions per second
AI icon Machine learning Automatic optimization of your campaigns done by Artificial Neural Network algorithms
Statistics icon Real-time statistics Detailed, real-time statistics provide you with insights to optimize campaigns

Buy Display ADS: why, how, and for who

There are many ways to attract customers' attention, but advertising occupies a special place among them. However, it is not so simple. Marketing companies are diligent in their approaches to promoting goods, so making the right choice and achieving strategic goals is essential. For this, you need:

  • more information about the variety of advertising;
  • understanding why you need to buy advertising space;
  • tracking the results according to the plan.

This article will help you get ideas and tips for achieving success. It covers the main issues of using, buying, and working with suppliers.

Understanding the Benefits of Display Ads

Any advertising is about stimulating demand for a product or service. However, there are several ways to get the desired results. Now we are talking about buy display ADS. An advertising campaign with purchased traffic is beneficial due to the following:

  1. A variety of options. Ads in banners, texts, or videos are all classified in the same category. Due to this, the advertiser independently assesses the prospects of use and chooses the appropriate option.
  2. Targeting of ads. Identify potential buyers and their characteristics so that ads appear on their devices. You can achieve this by setting various criteria in the ad account settings.
  3. Data collection. Coverage indicators, such as impressions, clicks, and conversions, will help you evaluate the effectiveness of your advertising campaign. The information is collected without your participation, but your consent is required.

Summarizing the above advantages, it becomes clear that wide audience coverage is not a problem. Launching a campaign and setting the requirements allows you to control the process. By evaluating the collected information, you can make changes and track the effectiveness in the future.

Step-by-Step Guide: How to Buy Display Ads

Special tools from the service provider allow you to buy space on websites. This way, the advertiser chooses a platform that seems reliable and profitable. To do this, each client monitors the number of views and concludes the effectiveness of cooperation.

One of the proposed models is used to pay for advertising. First, we are talking about the price per impression (i.e., the appearance of an ad on any of the sites). The model implies a low cost, but it is worth noting the other side of the coin. A display on platforms does not equal a targeted action. It would be best if you kept this in mind.

The next model, pay-per-click, is more profitable. In this case, payment is withdrawn from the advertiser's account after opening the landing page. The campaign results depend on the offer's features, not the traffic seller. It is also worth mentioning that the price per click is slightly higher than the one set per impression.

You need to create an account when the publisher and model are determined. The partner provides recommendations, so there are no problems. The next step is to fund your account and launch a testing ad. To get information about the results, check out the advanced settings from Traffic Stars:

  • publishing ads on a schedule (at night, during the day, or hourly);
  • collecting and transmitting data to the platform;
  • preparation of trackers and creation of appropriate links.
The list of options may differ, as you can customize them yourself. To do this, the service supplier provides instructions on the website or at the client's request. Additional settings allow you to track indicators and edit created advertising campaigns.

Live Buying for Display Ads: A Comprehensive Overview

There is another way to answer how to buy display ADS. If your strategy involves buying traffic in advance, then pay attention to a new approach to "shopping". Today, you can buy the necessary places in real-time according to the chosen model. This approach includes several features:

  1. Participation in the auction. Advertising is sold during an auction. The bidders place bids equal to the cost per click, and the winner with the highest bid gets the publication.
  2. Using the program. To participate in the auction, you need to use software. This way, users indicate the highest price they are ready to offer and the step from the previous to the next bid.
  3. Real-time mode. Bidding is carried out instantly, so there is no need to wait for the publication time. The client knows what he paid for and gets a guaranteed result (impression, click, etc.).

The disadvantage of auctions is the variable cost of advertising. It creates some uncertainty, as the cost per click or impression is slightly lower using classical methods. However, this approach should not be abandoned either. It is expected that more than 83% of advertising by the end of 2030 will be bought based on competitors' offers.

Where to Buy Display Ads: Choosing the Right Platforms

Finding vendors that can provide traffic services is quite a challenge. Do a little research and evaluate the results you've gotten in the past. You can find the necessary data online, the service provider's website (pay attention to the screenshots), and customer reviews. 

The following tips will help you choose favor of a reliable partner:

  1. List of websites where advertising is placed. The theme of the portal affects the promotion efficiency. For example, advertising on adult websites requires a unique and cautious approach. Besides, not all products will be in demand. Solution: analyzing the audience and creating a portrait will help avoid problems.
  2. Set up advertising campaigns. Collecting data after publication is an important point. Analyzing metrics allows you to edit ads, change the characteristics of targeted traffic, and stop ad placement. The more settings options, the better it is for evaluation. Solution: familiarize yourself with the list of offered options and analyze the need for their use in advance. 
  3. Consider the pricing policy. Suppliers set their cost per click (impression) based on the results. Cases when an unscrupulous seller overcharges are common, but the opposite can also be true. Solution: comparing several offers to determine the ADS display best buy.

Feedback from competitors or evaluation of their results will help you find a reliable partner. In addition, free access to the collected data enables you to test and customize advertising campaigns at your discretion.

Digital Display Ads: How to Make Smart Purchases

The results of promoting products and services depend not only on the level of the supplier. In addition, the advertiser is responsible for making all the necessary preparations to launch the campaign. First and foremost, it involves defining a strategy and actions to get attention from customers.

It is necessary to draw a clear portrait of the interested customer and segment the market based on the identified features. This way, advertisers get several essential advantages:

  • purchase of targeted traffic that corresponds to the compiled portrait;
  • the ability to retarget in case of refusal to cooperate;
  • data for editing ads and/or landing pages.

These features affect the results of live buy display ADS. By segmenting customers and identifying their requirements for you as a supplier of goods, you can improve the chances of increasing your coverage. Identifying interested customers and creating conditions to attract their attention help enhance work efficiency.

The next thing to use is analytics data. Gathering conversion information allows you to determine the suitable approaches and create ads according to a specific algorithm. In addition, thanks to the analysis, companies learn about the best traffic sources and plan the budget for subsequent advertising campaigns.

The Best Practices for Live Buying Display Ads

There are several ways to take advantage of the opportunity and direct efforts to overcome obstacles. Marketing experts suggest evaluating the entire range of methods and choosing your own. So, to find out where to buy display ADS, you need to determine the type of ads from the following list: 

  • Banner ads. It is a widespread model that does not always justify itself. Users can ignore banners and install applications to block them. It is worth giving preference to this option because of the low price.
  • Native advertising. Its advantage is that it is not always easy to notice it on the website. The style of the ad is the same as the original one, so the ad does not stand out against the general background. 
  • Video advertising. Interactive videos attract attention because it is almost impossible to miss an ad. Video content is chosen based on the service sector. But there is an advantage in this case. It is an increase in audience coverage.
  • Multimedia advertising. In this case, video, animation, or music attracts users' attention. Improved interaction is guaranteed, and the customer moves from review to purchase.

Advertising that takes up the entire screen (monitor) is called cross-page advertising. The large size and the ability to place a lot of information attracts advertisers. A buyer who sees an ad will probably be more interested in the offer because he understands that he is looking at a product ad.

Why Best Buy for Display Ads: Unveiling the Advantages

Why Best Buy for Display Ads: Unveiling the Advantages

It is worth starting with the benefits if you know how to buy digital display ADS. Spreading information about the brand (store) on the Web allows you to attract the necessary attention and get access to customers' devices. The level of trust in the supplier grows, and profits increase simultaneously. 

Advertising models are also beneficial for other reasons. The advertiser sets the cost per impression independently, so it is easy to plan the budget. Collecting data for analysis helps evaluate the results, specifically live buy for display ADS. Identifying an interested audience is an opportunity worth using with Traffic Stars.