The end of the year is always a good time to reflect on our achievements and progress. Our team had a rather tumultuous year, full of events and reach in impressions; literally, we reached the milestone of 5 Billion impressions! Moreover, we changed our logo and rolled out the CPA pricing model, Optimizer, and several platform updates. Summing up the results of 2022, here are some significant figures.
Media buying tools
We have completely redesigned the process of creating a postback and conversion tracking dashboard called Media buying tools. Here advertisers can set up a unique postback for any tracking system. We have done a great job of integrating with the most popular trackers, and now we have 15 on the list. Setting up tracking requires certain knowledge and experience, so we made step-by-step guides. In some, you will even find video guides and bonuses.
CPA model
This year we have launched CPA. This is a performance-based bidding model, i.e., advertisers can pay per a specific conversion: registration, app install, filling out a form, sale, etc. If you want to pay for conversions, then CPA is what you need!
Optimizer
An Optimizer is a tool that blacklists underperforming traffic sources and adjusts bids according to your set rules. Optimizer saves your time and improves ads performance. Optimization is essential both for media buyers that launch hundreds of ad campaigns simultaneously, as well as for advertisers with few campaigns.
TOP-10 Performing GEOs 2022
Here are the countries that have shown the best results for our advertisers.
🇺🇸 USA
🇩🇪 Germany
🇮🇳 India
🇲🇾 Malaysia
🇻🇳 Vietnam
🇨🇳 China
🇲🇽 Mexico
🇮🇹 Italy
🇧🇷 Brazil
🇮🇩 Indonesia
Events
The global community finally returns to offline meetings after a long time of COVID restrictions. Affiliate marketing conferences are a source of new clients and a great opportunity to build stronger relationships and get fresh ideas. TrafficStars team attended 14 affiliate worldwide marketing conferences and organized our own party in Prague. We hope that 2023 will also be eventful.
In conclusion
TrafficStars is growing across the board. The number of publishers and advertisers is constantly growing as well as the capabilities of our platform. As always, we keep improving our ad platform to offer top-notch solutions for all our clients. Moving forward would be very challenging without your support, so we appreciate it! Let’s keep doing business together, make the coming year more rewarding, and touch new heights. Thanks for choosing TrafficStars!
