Why is my CPC campaign not getting traffic?

Understanding why this happens and how to resolve it can help you get your campaign back on track. This article explains the reasons behind low traffic in CPC campaigns and provides actionable solutions to fix the problem.

Why Your CPC Campaign Isn’t Getting Traffic:

• Low CTR: During the initial test period, your campaign’s performance is evaluated based on CTR. If the CTR is too low, the campaign may struggle to gain traction.
• Test Period Dynamics: New CPC campaigns start on a CPM model, where traffic is allocated to the best ad spots. After the test period, the campaign switches to CPC. If the calculated eCPM is below the minimum CPM for your target GEO and ad placement, the campaign may stop receiving traffic.

How to Fix It:

• Use Different Creatives: Test new ad designs, copy, or formats to improve CTR.
• Adjust Your Targeting: Refine your audience targeting to reach more relevant users.
• Increase Your CPC Bid: A higher bid can make your campaign more competitive and increase visibility.
• Contact Support: If none of the above solutions work, reach out to TrafficStars support via Live Chat for personalized assistance.

In summary, low traffic in CPC campaigns is often caused by low CTR or insufficient bids. To resolve this, experiment with new creatives, refine your targeting, and consider increasing your CPC bid. If these steps don’t work, don’t hesitate to contact TrafficStars support for expert help. With the right adjustments, you can get your campaign back on track and start driving the traffic you need to succeed.