Cloaking refers to a technique where a website shows one version of content to search engines (or crawlers/bots) and a different version to regular users.
In the context of advertising or web traffic, “what is cloaking technology” often alludes to methods that disguise the actual destination or content of a campaign to bypass review or compliance checks. Using cloaking in this way can violate platform rules and lead to penalties. It’s crucial to understand this distinction: while some uses of cloaking might be benign (e.g., optimizing for different device types), many implementations are deceptive
What does cloaking mean?
The meaning of “cloaking” is: showing content differently based on who (or what) is viewing it — a search engine crawler versus a human visitor — typically to manipulate visibility or bypass restrictions.
Within an ad‑tech or traffic context, cloaking means hiding the true nature of the landing page or campaign from reviewers or platforms, while presenting a compliant version during check. This can be high‑risk and may breach advertising network policies.
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