Besides standard CPM, you can launch ads on Dynamic CPM (DCPM).
DCPM is a pricing model based on buying impressions. But unlike the standard CPM, you set up the maximum CPM you're willing to pay. Our algorithm adjusts the price of your campaign according to each ad spot and the competition. This option allows you to bid at the best price possible without going higher than the bid set by you.
The DCPM model maximizes performance, as it has the flexibility to "hand pick" each impression and pay exactly what it's worth.
This helps advertisers pay exactly what each impression costs and also saves time on manual CPM optimization.
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