How To Earn From Popunder Ads In 2026?

In the rapidly growing advertising sector, new platforms and networks are emerging, whilst others are becoming a thing of the past. Alongside them, fresh ad formats continually make their debut and more innovations unfold. Yet, amidst this dynamic landscape, it's worth noting that some of the most effective ad formats are the ones that have stood the test of time since their inception. Enter Popunder ads, one of the oldest formats that continues to thrive even today. Curious about boosting your earnings with Popunder ads this year? Dive into this article to discover strategies for "Increasing Earnings with Popunder Ads."

What are Popunder Ads?

What is popunder ads? If you’re new to advertising, you might not know what Popunder ads are. Well, to put it simply, Popunder ads are similar to pop-up ads, but with one significant change! Popunder ads appear behind the open window instead of above. But other than that, they are all identical. Both trigger when someone clicks on a website. However, that small change could be an advantage or a disadvantage.

Pop-up Vs. Popunder Ads - Which is Better?

The cool thing about PoP-under ads is that they load beneath your current window. Your target audience don’t get annoyed since there is no ad that getting into their way while they are using the website. On the other hand, you can take your time and visit to it later without quitting as popup.

Pop-up are like Interstitial ads, they pop-up on-screen in front of the visitor of a website and sit on top of the main content. It’s hard to ignore messaging that loud, but pop ups do annoy users.

So which is better - Pop-up or Popunder?

Well, the answer isn’t that simple! It is really down to personal preference. Popunder traffic usually offers a more passive user experience than popup traffic, and it can lead to higher engagement and conversion rates. Interstitials are very much like pop up traffic, but have some key differences. We suggest beginning with Popunder and then you can test Interstitials. In that way you can find what better suit your business!

Popunder Advantages

Now that you know the pros and cons of pop-up and Popunder, we’d like to go further with the fantastic advantages you’ll feel when using pop under ads:

• Cost efficient - Popunder ads has a low cost compared to other ad networks. The cost of 1000 impressions starts from 5 cents! However, the average bid is slightly higher. You can learn further down below.
• Less Intrusive - Popunder isn’t as infuriating compared to pop-up ads! That’s because the website user doesn’t have to stop doing what they do, making them less annoying.
• Cleaner Website - For those who advertise their websites, Popunder gives you another advantage. Instead of filling your blog with tons of native ads, you can have a clean website design, making your blog more aesthetically pleasing.
• No Creatives Needed - One of the most significant benefits of using pop ads is that you don’t need to work extra hard to create eye-catching ad creatives and witty copy. Instead, all you need is a high-converting landing page.

What to Promote With Popunder?

So you decided to launch Pops commercials for your next campaign. That’s great, but you might be scratching your head and thinking, what works with pop-under ads?

Don’t worry, as we’ll help you out!

First things first, we’d like to tell you that you can promote whatever you want! It doesn’t matter what you sell; you can do that with Popunders.

However, there are a few categories that work exceptionally well with them. These categories include:

• Nutra
• iGaming
• Sweepstakes
• Mobile utilities
• Dating and Webcam
• Finances and Crypto
• Forex and Binary Options

But additionally, to that, there’s one business model that works remarkably well with it! And that business is affiliate marketing, as it’s fantastic for beginners. That’s for a couple of reasons.

For starters, pop ad network are usually cheaper than advertising on big ad platforms like Facebook and Google! That will give you more room for error and help make mediocre campaigns more successful.

Other than that, you don’t need to create separate ad assets like your creative or your copy. That is extremely useful for getting better feedback on how good your landing page is.

However, what you promote is extremely important. The best thing you can promote should be low effort. That means you shouldn’t advertise your products. Instead, offer them something free.

For example, if you own an eCommerce store, then the best thing you can do is give away a free ebook. And all they need to do is subscribe to your newsletter. That way, you can get new email subscribers cheaply to whom you can later sell.

But what if you’re an affiliate marketer? Well, for you, the best deals are CPA campaigns as they don’t require your audience to buy anything. However, you could also do the same, like the example above. That way you can sell them more.

Popunder Traffic Volume

So all of it sounds good, but you might be wondering how many people you could reach. Well, the good news is that you can get millions of impressions.

Popunder Ads Costs

Now that you’ve got a deep understanding of Popunder ads, you might be wondering how much it costs you to create those ads. For most of the ad networks, you pay with the CPM rate. CPM means cost per mile, which is the expense for a thousand impressions.

Besides standard CPM, you can launch ads on Dynamic CPM. DCPM is a pricing model based on buying impressions. But unlike the standard CPM, you set up the maximum CPM you're willing to pay. Our algorithm adjusts the price of your campaign according to each ad spot and the competition. This option allows you to bid at the best price possible without going higher than the bid set by you.

That means if you want it to be profitable, your ad needs a remarkable landing page that catches their eye and calls them to take action.

Popunder does not have a static CPM. That is because it all depends on the target, the ad spaces and how competitive your market is.

For instance, with TrafficStars, you could get your ad CPM as low as $0.05 when you target a third-world country such as India. However, that is the best case scenario so your CPM will be closer to $0.125. But if you’re aiming for a first world country such as the US expect to bid at $1.5. But once again, it could be as low as 0.25.

How to test Popunder Ads

Proper testing of popunder ads is an important part of improving your ad strategy and campaign performance. To begin this process, you should have a clear understanding of what your campaign goals are, and some KPIs to measure success by (e.g. click through rates, conversion rates, and so on).

5-Step Guide for Creating Killer Popunder Ads

Now that you've been equipped with what Popunder ads are and how they run, it's time to create a Popunder ad. Luckily, it’s pretty straightforward as long as you use the following 5-step guide!

Step #1 - Create a High Converting Landing Page

First, we need someone to direct our audience to, which is a landing page. However, we need to make sure it is highly convertible for this to be profitable. While there isn’t anyone correct way to make them, there are a few tips that help you to make it better:

1. Simplicity - One of the best tips we can give you is to make it as simple as possible. That means don’t add too many buttons or unnecessary text. You need to provide them with essential information only and avoid creating too many distractions.The Popunder ad that your visitor sees will be holding his attention for less than 10 seconds. If he has to plow through paragraphs in that time, you can expect him to close your Popunder ad in less than 5 seconds.
2. Use Storytelling on your copy - The best way to create killer copies is by writing them like stories. Start by talking about your buyer’s problems, then agitate it even more, and lastly, talk about the solution and how it’s going to change their lives.

Step #2 - Install your Popunder Ad

Now that you have your landing page set up and ready to go, it's time to create your ad campaign. Here, you want to make your audience more specific to include only those that applicable to you. Starting with a few locations and breaking down by interests is a good practice. But when you do, I recommend you keep it broad first.

So you might find some audiences that you first didn’t think could be profitable. Other than targeting, I highly recommend you to:

Adjust Viewing frequency from one to three times a day. This will help you reach more people per dollar spent and prevent you from spamming potential customers.

Split campaigns by devices. Splitting into mobile- and desktop- specific campaigns will help you to improve ad performance. Since an average CPM on one site, but on different devices varies greatly. A poor performing mobile campaign can easily hide behind a successful desktop campaign.

For example, here are the average CPM rates across different devices in TrafficStars: Add Tracking. This is a must if you want to take the guesswork out of your Popunder ads! We have integrations with all major trackers. In addition, you can track data directly from the affiliate network through the S2S postback. Once that’s done, launch your ad campaign, and go to the next step.

Step #3 - Let Your Ad Run

Now all that is left to do is let your ad run. That’s because we’re currently collecting data to see if our ads are profitable or not. And the longer the ad runs, the more accurate the data will get.

So let them run for a few days, but if your budget allows it, have it run for a week.

Step #4 - Analyze Your Popunder Ad

Now that you’ve killed your ad, it’s time to see what data you collected. You want to see where your ad did well while also checking the negatives. For example, compare impressions with conversions.

Then also check where the popunder traffic comes from. Look there and think about which sites to whitelist and which to blacklist.

Use Optimizer to automatically add under-performing ad spots to blacklists.

Step #5 - Repeat the Process

You probably won’t get a killer ad! That’s because a lot can go wrong with your campaign. So instead of never touching Popunder ads again, implement the changes from your analysis and try again. And if that fails, then repeat the process once more until you get there. That is the only way you get the best results.

So there you have it – Pops advertising and popup ad network still works in 2026! Because of the low CPM, combined with the format, it still ranks as one of the most profitable ad types. However, if you want to make money from submissions, you’ll need to follow these rules:

You should be offering something easy to take up (free ebook, free trial, download an app).

Keep tweaking your ads by whitelisting and blacklisting websites!

Design a landing page that converts highly.

And when you’ve done these three things, you should be on your way to seeing your profits skyrocketing!