CAMPAIGN TRACKING: ARE YOU DOING IT RIGHT?

Let’s talk about campaign tracking! Every experienced marketer knows collecting data and using it correctly is the key to a healthy ROI.

As our CBDO Rémi St-Maur likes to say: “Media buying is all about data – without data you’re just another guy with an opinion”.

To help you be more than just “a guy with an opinion”, we’ve enlisted Account Manager Nicole Orlando to explain all about Server To Server tracking, its benefits and how to set it up properly.

What is Server To Server tracking? How does it work?

What can I do with this data? How will it help me?

For those clients that have implemented S2S and are also passing the payout value per lead, you will be able to see the number of leads generated, the earnings (accumulated amount of payouts per lead submitted) as well as calculating the ROI based on spendings vs. earnings. All of these figures will appear in real-time with a maximum level of accuracy.

In addition to this, postback tracking gives you more options for tracking. Instead of being limited to a page load, the conversion can be sent whenever – when the lead is generated or when the sale happens.

Are there any hints and tips for using S2S tracking? What should I bear in mind?

How do you set it up?

As we are pre integrated with third party tracking softwares such as Voluum and Adsbridge, advertisers can set up S2S in a snap on those platforms.

💡 How to set up tracking conversions?

Who is it for? Is there any type of user that wouldn’t really benefit from using it?

We also know that some advertisers are worried about how we use this data, so I wanted to make clear that your campaign data is completely safe with us! We don’t disclose any information to third parties – we value your privacy. All your information is protected by our Privacy Policy, that you can check in detail on our website.

So there are only upsides to setting up S2S tracking – it’s the best way to work closely with your account manager and take your media buying to the next level to increase your earnings.