Bot traffic refers to non-human, automated visits to a website or ad, generated by software programs — known as bots — rather than real users. These bots can simulate user behavior such as clicking on ads, loading pages, or even filling out forms.
While some bots serve legitimate purposes (like search engine indexing), malicious or fraudulent bot traffic can lead to wasted ad spend, skewed analytics, and reduced campaign performance.
Types of Bot Traffic
There are two main categories of bot traffic:
- Good Bots: Used for beneficial purposes such as search engine crawling (e.g., Googlebot), performance monitoring, or SEO auditing.
- Bad Bots: Designed to imitate human behavior for fraudulent activities like fake clicks, impressions, or leads.
How does TrafficStars handle bot traffic?
At TrafficStars, ensuring high-quality, real-user traffic is a top priority. Our platform uses advanced anti-fraud technology, behavioral analytics, and manual moderation to detect and filter out bot traffic in real-time.
We continuously monitor for:
- Unusual traffic patterns
- Repetitive IP activity
- Abnormal click-through rates (CTR)
- Fake conversions or leads
This helps advertisers get the most value from their campaigns and ensures fair performance metrics across the network.
If you suspect any unusual activity in your campaign reports, we recommend reaching out to your account manager for detailed traffic analysis and support.
support@trafficstars.com