The minimum bid starts at $0.001
Bid depends on ad format, TIER, ad spot and competition. The higher your bid, the more traffic you will receive.
You can find actual information while creating ad campaign:
We have 4 bidding options:
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LOWEST
You'll get traffic at the lowest price, but you'll not cover all ad spots.
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MINIMUM
At this price you'll cover all ad spots. But in most cases you need to bid higher to win the auction.
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RECOMMENDED
As the name suggests, this is the optimal option for most advertisers.
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PREMIUM
Choose this option to be sure you will overbid all competitors.