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What is Payout modifier?

What is Payout modifier?

The Payout modifier multiplies the amount from the value parameter by the percentage you set. In other words, this is a ROI calculator.

ROI = ((revenue - costs) / costs) * 100%

What is Payout modifier? photo 1

For example:

Your conversion value is $5 and you're willing to pay 40% of it for ads. 40% of 5 is 2.

ROI = ((5 - 2) / 2) * 100%) = 150%

Thus, your ROI will be 150%

⚠️ The conversion value taken from the postback. Therefore, you need to properly set up your conversion tracking.

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