Case Study: $727 Profit with $987 Budget
AI-related offers are currently among the hottest verticals in affiliate marketing, and the AI Girlfriend niche is leading the charge. These “AI chat girlfriend” products combine innovation, emotion, and engagement — making them one of the fastest-growing categories in performance marketing. In this case study, we’ll walk you through how we scaled a $35 CPA AI Girlfriend offer on TrafficStars Native RON traffic across top-tier GEOs — and achieved a clean profit of $727.
Offer Details
- Type: AI Girlfriend CPA Offer
- Payout: $35 per sale
- GEOs: United States, United Kingdom, Canada
- Format: Native
- Traffic Type: RON (Run of Network)
- Budget: $987
- Profit: $727
Step 1: Prepare Tracking & Postbacks
To optimize effectively, you need to set up two postbacks:
- One for registrations
- One for sales
- Don’t forget to enable "Track earnings and ROI" on your sales postback.
- If multiple sales per user are allowed, enable "Allow duplicates".
- Use the "value" parameter to track purchase amounts.
Step 2: Launch Campaigns – Smart & Segmented
1. Campaigns Targeting the Cartoon Category:
- Devices: Android, iOS, Desktop (→ 3 campaigns total)
- Creatives per campaign: 5–7
- Creative style: Use various anime characters in diverse poses
2. Campaigns Targeting All Categories:
- Devices: Android, iOS, Desktop (→ 3 campaigns total)
- Creatives per campaign: 5–7
- Creative style: Use various “real” characters (e.g., AI-generated models, avatars)
Step 3: Optimizer Rules That Work
For each Native RON campaign, create two optimizers to manage traffic performance:
Optimizer 1 – CTR-Based Blocker
Block underperforming spots based on click-through rate:
Condition:
If Impressions per Spot > 1,000 × number of creatives AND CTR < 0.01% → Block the spot
Optimizer 2 – Conversion-Based Blocker
Block spots or sites with no conversions after a certain spend:
Spot-level rule:
If Spend per Spot ≥ $1.5–$2.5 AND Registrations = 0 → Block the spot
Site-level rule:
If Spend per Site ≥ $7.5–$12.5 AND Registrations = 0 → Block the site
Target registration eCPL is typically around $1.5, but you can stretch up to $2.5 if needed.
Once optimizers are set, manually disable low-CTR creatives once your campaign hits 10,000-15,000 impressions.
Initial issues & Insights
One high-performing spot initially showed an eCPA of $88 with just 8 sales from 503 registrations. However, by excluding Wi-Fi traffic and focusing on mobile, the eCPA dropped to $15.9, improving ROI significantly.
We then moved that performing spot into a dedicated campaign and pushed the bid to the max.
However, non-WiFi traffic brought that eCPA down to $15.9, significantly improving margins.
We then moved that performing spot to a dedicated campaign and pushed the bid to the max.
Real-Life Example: How One Spot Delivered $727 Profit
We launched a broad RON campaign targeting US Android users across all categories. The initial test brought us:
- 4 sales
- eCPA: $39
- Budget spent: $157.19
During optimization, we noticed one specific spot generating 14 leads with an impressive eCPL of $0.43 and eCPA of $5.12. We decided to isolate this spot into a separate campaign and maximized the bid to push volume.
The result?
- 45 additional sales from that single spot
- New eCPA: $18.46
- Extra cost for spot campaign: $830.60
Final Stats:
- Total spend: $987.8
- Total sales: 49
- Gross revenue: $2,443.0
- Total profit: $1,715.6
- Clean profit: $727.4
Note: For confidentiality, the exact spot ID has been excluded – but this result came from just one optimized placement. Other spots also contributed to overall profits.
Pro Tips for Scaling AI Offers
- Split campaigns by OS and GEO for more control over performance
- Isolate high-performing spots into their own campaigns and fine-tune by region, category, carrier, and time
- Use high bids for top regions, and lower bids for broader reach
- Check daily volume on converting spots to detect incoming competition
Final Thoughts
The AI Girlfriend vertical is proving that emotional engagement and technology can be a profitable mix. With TrafficStars’ Native RON traffic, even a small test budget can turn into steady profit — especially when you combine smart segmentation, optimizer rules, and data-driven scaling. If you’re ready to test your own free AI girlfriend or AI chat girlfriend campaign, contact your TrafficStars manager today and start scaling your next success story.
