What is CPL?

Unlike CPM (Cost Per Mille) or CPC (Cost Per Click), where payments are based on impressions or clicks, CPL focuses on conversions, making it ideal for campaigns with a strong lead generation goal. How is CPL different from CPA?

While both CPL (Cost Per Lead) and CPA (Cost Per Action) are performance-based models, the key difference lies in the type of action:

• CPL is typically used when the action is a lead, like form submission or registration.
• CPA can include leads, but also encompasses purchases, downloads, or other actions further down the conversion funnel.

In some cases, CPL can be considered a subtype of CPA, specifically targeting lead generation. Does TrafficStars support CPL? TrafficStars primarily offers CPM, CPC, and CPA bidding models. CPL-based campaigns can be effectively run using the CPA model by setting the desired lead action as the conversion goal. This allows advertisers to optimize for lead acquisition while maintaining full control over cost-efficiency. If you're interested in running a CPL-style campaign, we recommend working with your TrafficStars account manager to define the right conversion point and tracking method.