Native Ads

Native ads seamlessly blend into a website's content, resembling its look and feel. They're typically presented in widgets with multiple thumbnails, showcasing ads from various campaigns. Also, advertisers can customize the number of thumbnails in each widget. There are two native types: video, image.

Thumbnails requirements:

• No disturbing imagery. Thumbnails must not contain gruesome, graphic, or otherwise disgusting content.
• Use high-quality images. Thumbnails must not be blurry, pixelated, stretched, or otherwise low quality.
• Ensure the image matches the landing page. The thumbnail must accurately represent the product, service, or content promoted on the landing page and must not be misleading.
• Do not include fake interface elements. Thumbnails must not contain imitation buttons or controls such as play, download, or close buttons.
• Avoid text overlays. Thumbnails should not contain foreground text such as product descriptions, promotional messages, limited-time offers, or calls to action.
• Brand names and logos are allowed.
• Small amounts of incidental background text may be acceptable, but we recommend keeping text to a minimum.
• Use a single, clear image. Each thumbnail must represent one coherent creative. Images that imitate multiple thumbnails (e.g., several images separated by borders or blank space) are not allowed.

Frequency capping – You can choose a maximum number of times you want your ad displayed to a single person within 24 hours.

Auto-Translation – we support translation of Headlines from English into 20 languages. It does not work with macros.

Technical details for Native type: Image

• 📌Image size – up to 1500x1500px, ideally following a 4:3 ratio
• 📌Image weight – up to 4MB
• 📌Image format – JPG, PNG
• 📌Headline – 80 symbols maximum
• 📌Brand name – 30 symbols maximum
• 📌Static images only. Animated thumbnails are not allowed.

Technical details for Native type: Video

• 📌Thumbnail: video displayed in the campaign
• 📌Video size must have a maximum width of 1500px and a maximum length of 1500px
• 📌Weight not more than 4 MB
• 📌Maximum length of 10 sec
• 📌File format: mp4, avi, mov

Please pay attention that:

• Videos must not use fake "play" buttons (where there is no video capability); or navigational buttons (download, closing button) that do not lead to a place where users would reasonably expect them to lead.
• Videos must not be of poor quality, stretched, blurry or pixelated.
• Videos must accurately reflect the subject of the landing page.
• Videos must not contain any text, although a discreet logo can be tolerated.
• Videos must not contain any border or partial border.
• Videos must fill the entire space allotted for creative (no white space along any sides).
• Videos must not contain gruesome or disgusting imagery.

Conclusion: Native advertising is a powerful tool for creating seamless and engaging ad experiences that resonate with audiences. By blending naturally into the content environment, native ads can drive higher engagement and better performance compared to traditional ad formats. Whether you're new to native ads or looking to refine your strategy, leveraging TrafficStars' tools and resources can help you achieve your advertising goals with precision and impact.