What is PPM?

PPM stands for Pay Per Mille, a pricing model used in digital advertising where advertisers pay a fixed rate for every 1,000 impressions their ad receives. When someone asks “what is PPM” or “what does PPM mean,” they’re referring to how much it costs to display an ad one thousand times, regardless of whether users click on it. This model focuses on visibility rather than engagement, making it ideal for brand awareness campaigns. PPM allows advertisers to predict spending more easily and measure the cost of reaching a broad audience, especially when exposure and reach are the primary goals.