What are video banners?
Video banners are video ads triggered within a standard display banner ad on a webpage. The fact that it incorporates visual elements, makes it more appealing and more likely to be clicked on so the CTR is higher than for other formats. Statistics say that about one-third of users will purchase a product after viewing a video ad so there’s no doubt that video ads are here to stay.
How to make a quality video banner?
If you want your video banner to have a lot of clicks from the second your campaign goes live, make sure you only use high quality videos with aesthetic imagery, no static images and make sure the landing page matches the promoted product. This format is only for fair service products and we recommend you respect any copyrights.
Video banners are available on all banner ad spots in our inventory.
The banner sizes we have are:
- 300×250
- 300×100
- 900×250
- 315×300
- 728×90
And here are the technical recommendations:
- File format: mp4, avi, mov
- Resolution: 1920×1080
- Bit Rate: 8 MBit/s
- Weight: up to 4 MB
- Length: up to 15sec
How to create a campaign?
- Choose the banner size from the Settings section when creating a campaign
- Choose Ad Type – Video in the Ads section
If you have any questions, write to your AM or simply drop us a mail at advertising@trafficstars.com
