Short-form video has become one of the fastest-growing content formats on the web. Whether users are watching Shorts, Reels, or TikTok-style content, they spend more time than ever scrolling through vertical videos.
To help publishers monetise this growing audience, TrafficStars introduces Video Shorts - a native 9:16 vertical video advertising format designed specifically for Shorts feeds.
Video Shorts integrate seamlessly into your content flow, creating additional monetisation opportunities without disrupting the user experience.
What are Video Shorts?
Video Shorts are 9:16 vertical video ads displayed between organic videos inside your Shorts feed.
Unlike traditional VAST integrations, Video Shorts are powered by a lightweight TrafficStars script. Simply add the script to your page, specify where the ads should appear, and it automatically handles everything else - from requesting ads and rendering creatives to playback and tracking.
Why Video Shorts?
Built for Mobile-First Audiences
Designed specifically for Shorts, Reels, TikTok-style feeds, and other vertical video experiences.
Existing Traffic monetisation opportunities
Turn every scrolling session into additional video inventory and generate incremental revenue from traffic you already have.
Fast & Simple Integration
No complex player integration or custom rendering required. Just add the TrafficStars script to your page, specify the HTML container, and you're ready to start serving ads.
Native User Experience
Ads blend naturally into your feed and follow the same scrolling experience as surrounding videos. The feed layout includes a clean design with the advertiser's brand name and an AD badge, making the experience feel consistent with organic content.
Smart Playback
The script automatically:
- starts playback when the ad becomes visible;
- pauses when users scroll away;
- resumes playback when users return;
- optimizes video loading to reduce unnecessary bandwidth usage.
Flexible Design
You can customize the appearance to match your website: use your own styling, override individual UI elements, and integrate Video Shorts into virtually any feed design.
Technical features
Video Shorts are designed to work out of the box while giving publishers full control over implementation.
Automatic Ad Rendering
The TrafficStars script automatically:
- requests the ad;
- renders the video;
- selects the optimal video source;
- manages playback;
- tracks impressions and clicks.
No additional rendering logic is required.
Multiple Video Sources
The format supports:
- TrafficStars hosted video creatives
- Third-party VAST campaigns
- HLS streaming
- MP4 video files
The script automatically selects the best available video format for each visitor.
Playback Modes
Choose the behavior that best fits your feed:
- Autoplay – videos start automatically once they become visible.
- Interactive – playback starts only after user interaction.
- Feed Mode – minimalist Shorts layout with brand name and AD badge.
Visibility Detection
Playback starts only when the ad enters the viewport and pauses automatically when it leaves, helping preserve bandwidth and improve the user experience.
Flexible Customization
Video Shorts support:
- custom CSS
- inline style overrides
- custom posters
- keyword targeting
- tracking parameters (SubID, Param1–5, etc.)
- autoplay configuration
- feed mode configuration
Where Video Shorts work best
Video Shorts are ideal for:
- Dedicated Shorts sections
- Reels-style pages
- TikTok-inspired feeds
- Infinite-scroll video galleries
- Mobile-first video experiences
For best performance, insert ads naturally between organic videos rather than placing them at the beginning or end of the feed.
Best practices
To maximize engagement and revenue:
- Use a vertical 9:16 layout.
- Insert ads between organic videos.
- Keep the same scrolling and swipe behavior as surrounding content.
- Use a continuous feed with enough organic content.
- Experiment with ad frequency to find the best balance between user experience and monetization.
Getting started
Setting up Video Shorts takes only a few minutes:
- Create a new Video Spot in your TrafficStars account.
- Select Video Shorts as the Spot Type.
- Add the TrafficStars script to your page.
Within minutes, your Shorts feed will be ready to serve vertical video ads.
Why Publishers choose Video Shorts:
- Native 9:16 vertical experience
- Easy script integration
- No complex player implementation
- Automatic rendering and playback
- Built-in tracking
- Supports TrafficStars and third-party video campaigns
- Highly customizable
- Optimized for Shorts, Reels, and TikTok-style feeds
- Additional revenue from existing video traffic
Start monetizing your Shorts Feed today
Whether you're already running a Shorts section or planning to launch one, Video Shorts make it easy to unlock additional revenue from your vertical video traffic.
Add the TrafficStars script, integrate it into your feed, and start monetizing your vertical video audience within minutes.
support@trafficstars.com