Is your Active CPC campaign not receiving traffic? Sometimes advertisers face this problem, which occurs due to low CTR. Each new CPC campaign goes through a test period. During which the creative receives traffic from the best ad spots. Based on the click through rate (CTR), the cost per click (CPC) is calculated. During the Testing period, the advertiser pays for traffic on CPM model. Once it ends, the campaign will switch to CPC. If, after leaving the test period, the eCPM received is below the minimum CPM (based on GEO and ad placement), then the campaign is stopped.
How can this be resolved?
- Use other creatives
- Change target
- Increase CPC Bid
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