The Role

We’re looking for a PR Manager who can build and own global PR at TrafficStars. Not someone who distributes press releases — but someone who knows how to create visibility, shape perception, and turn PR into a growth channel. You will define how TrafficStars shows up in the market — what we say, where we appear, and how often we are part of the industry conversation. This role reports directly to the CMO and has a direct impact on brand positioning and inbound demand.

What You Will Own:

• Build and execute PR strategy from the ground up
• Decide where and how TrafficStars should be visible
• Define success metrics: share of voice, media reach, traffic impact, inbound quality

Media Presence:

• Turn TrafficStars into a consistently visible player in key industry media
• Secure high-quality placements: features, interviews, thought leadership
• Build long-term relationships with journalists and editors

Storytelling & Positioning:

• Define narratives that position TrafficStars as a relevant voice in the industry
• Drive content creation: articles, insights, reports, opinions
• Make sure everything we publish actually gets noticed

PR as a Growth Channel:

• Connect PR efforts to traffic and client acquisition
• Work closely with marketing and sales to support pipeline growth
• Focus on outcomes, not outputs

External Partners:

• Work with PR agencies when needed — but stay accountable for results
• Evaluate ROI and continuously optimize spend

Global Markets:

• Focus on North America and Asia
• Adapt messaging to different markets and audiences

What We Expect:

• 5+ years in PR / Communications
• Experience in AdTech, MarTech, Affiliate Marketing, or Digital Advertising
• Proven ability to secure placements in relevant industry media
• Experience working with global markets
• Strong media instincts: you know what’s a story and what isn’t
• Ability to operate both strategically and hands-on
• Strong writing and storytelling skills
• Understanding of how PR impacts traffic, brand, and business

Strong Plus:

• Existing relationships with industry media
• Experience in performance marketing or ad exchanges
• Understanding of B2B lead generation

This Role Is For You If:

• You want to build something, not maintain it
• You care about impact, not just activity
• You’re comfortable with ownership and visibility
• You want your work to directly influence company growth

We Offer:

• No dress code, no bureaucracy
• Fully official employment with a competitive salary above market level
• Laptop of your choice: Mac or PC
• Medical insurance and mobile communication
• Free lunches, beverages, fresh fruit, and snacks in the office
• Free English course
• Gym membership coverage and fitness reimbursement
• Partial compensation for schools and childcare (50%)

Ready to take on the challenge? Join us at TrafficStars and work on an exciting, large-scale AdTech project!