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Several prominent sporting events in 2024 are set to capture the attention of both affiliates and fans. The Rugby World Cup, Formula 1 races, UEFA Championships, and Wimbledon are among the highly anticipated highlights of the year. Affiliates can anticipate heightened interest and engagement surrounding these events, presenting an opportune time to explore partnerships or promotions related to them.

To ensure you stay ahead in the game and maximize your earning potential, we've curated a calendar highlighting the most promising sporting events for you. This tool allows you to strategically plan your ad campaigns, staying informed on the latest events and outcomes. Get ready to immerse yourself in the excitement and thrill of the 2024 sports season!


Major world sports events for 2024

🥎 Australian Open (Jan 7 - 28)

The Australian Open serves as the kickoff to the tennis season, featuring intense matches. 

🏎️ Monte Carlo Rally (Jan 25 – 28)

The Monte Carlo Rally challenges rally drivers through the picturesque landscapes of Monaco, combining skill and speed in a thrilling competition.

🏈 Rugby Europe Championship 2024 (Feb 3 – Mar 17)

The Rugby Europe Championship 2024 showcases the grit and prowess of European rugby teams as they vie for supremacy in this intense championship.

🏈 Super Bowl (Feb 11)

The Super Bowl, an annual highlight in American football, shifts its location each year.

🥊 Tyson Fury v Oleksandr Usyk ( Feb 17)

In the world of Mixed Martial Arts (MMA), Tyson Fury and Oleksandr Usyk face off in a highly anticipated battle.

🏏 Indian Premier League (Mar 29 – May 26)

Cricket enthusiasts can enjoy the Indian Premier League, showcasing top talent in the sport.

⛳ The Masters (Apr 11 – 14)

A major championship in golf unfolds at Augusta National Golf Club (USA).

🏒 Stanley Cup Finals (Apr 15 - June 16)

The Stanley Cup Finals bring the pinnacle of ice hockey drama, with the top teams competing fiercely for the prestigious Stanley Cup.

🏏 ICC Men's T20 World Cup (June 1 - 29)

The ICC Men's T20 World Cup gathers cricketing nations for explosive T20 matches, delivering high-octane moments on the world stage.

⚽ UEFA European Football Championship (Jun 14 – Jul 14)

Euro 2024 captivates a broad audience with its thrilling matches and top-tier national team showdowns, extending its appeal beyond dedicated football fans.

🏎️ Australian Grand Prix (Mar 21 – 24)

The Australian Grand Prix sets the stage for Formula 1 excitement as top drivers and teams vie for glory on the iconic Melbourne circuit.

🥎 Roland-Garros (May 20 - June 9)

The prestigious French Open in tennis, promises thrilling competition.

⚽ UEFA Champions League final (June 1)

The UEFA Champions League final takes place at Wembley Stadium in London, offering high-stakes football drama. 

🏀 NBA Finals (June 6 - 23)

The NBA Finals showcase the best in basketball talent, with teams battling it out for the championship in a series of electrifying games.

⚽ EURO 2024 (June 14 – July 14)

The pinnacle of European football, extends its appeal beyond dedicated fans, engaging a global audience and uniting people from all walks of life in the shared excitement and celebration of this exceptional sporting spectacle.

🚴 Tour de France (29 June – 21 July)

Cycling enthusiasts can follow the Tour de France, witnessing the grueling competition across scenic landscapes.

🥎 Wimbledon (July 1 – 14)

Wimbledon, the iconic tennis tournament, attracts attention with its tradition and thrilling matches. 

🏎️ Formula 1 British Grand Prix (July 5 – 7)

The Formula 1 British Grand Prix is a highlight in the F1 calendar, featuring high-speed action and iconic moments at the historic Silverstone Circuit.

🥇 Olympic games (Jul 26 – Aug 11)

The Summer Olympics, hosted in Paris, France, bring together global athletes for a diverse range of sports. 

⛳ US Open (Aug 26 – Sept 8)

Golf enthusiasts can anticipate the US Open, rounding off the major championships in professional golf.

🥎 WTA Finals (Nov 3-10)

The WTA Finals in tennis, hosted in Cancun, Mexico, gathers the top women players for a spectacular end-of-season showdown.

🥎 ATP Finals (Nov 10-17)

The ATP Finals in tennis, hosted in Turin, Italy, culminate the men's tennis season, bringing together the best players in a highly competitive and prestigious tournament.


Major eSports Tournaments 2024

As the esports landscape continues to evolve, 2024 promises to be a year filled with excitement, intense competition, and groundbreaking moments. Let's delve into the major esports tournaments set to captivate audiences worldwide.

The Valorant Champions Tour

Date: Aug 01

Location: TBC

The season kicks off in January and crescendos with the finals in Autumn, providing ample opportunities for teams to showcase their prowess.

With dual events in Masters Madrid (March) and Masters Shanghai (May), the 2024 VCT season boasts over $2 million in prize money, 53 million hours watched, and a peak viewership of 1.29 million. As Valorant continues to captivate audiences, the VCT promises to be a dynamic and evolving spectacle, shaping the future of competitive tactical shooters.

Counter-Strike 2

Dates: From March until December

Location: Royal Arena, Copenhagen, Denmark

Taking place at the Royal Arena in Copenhagen, Denmark, from March 21-31, the event extends its impact with ongoing championships until December 2024.


League of Legends World Championship Finals

Date: Nov 2

Location: O2 arena in London, England

In the realm of MOBAs, Riot Games' League of Legends World Championship Finals takes center stage on November 2, hosted at the O2 arena in London. Following the success of the 2023 Mid-Season Invitational, London secures its place as Europe's esports mecca, welcoming esports royalty and fans alike to a 15,000-seat spectacle.

With over 6 million simultaneous viewers and 146 million hours watched in the 2023 World Championship, the 2024 finals promise an even grander experience. The UK audience will witness the world's top LoL talent competing for glory and a share of the staggering $2.25 million prize pool. London is ready to transform into a battleground for the ages, as the competitive crown jewel of LoL takes its place on the esports throne.


DOTA 2: The International

Date: Autumn

Location: TBC

The Dota 2 community eagerly awaits The International in Autumn, a global journey that unfolds in three Tours – April, July, and November. Valve's announcement of the main tournament venue later in the year adds an element of suspense, keeping fans on the edge of their seats.

In conclusion, 2024 is poised to be a landmark year for esports, with major tournaments across diverse titles captivating audiences globally. From tactical brilliance in Counter-Strike 2 to the grandeur of League of Legends and the global journey of DOTA 2, esports enthusiasts have much to look forward to in a year that promises to redefine competitive gaming.

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Keep in mind that this compilation only scratches the surface of the numerous thrilling matches and tournaments set to unfold in the upcoming sports season. Get ready to craft compelling ad creatives, design engaging landing pages, and launch impactful ads through TrafficStars! 🚀