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The upcoming UEFA European Football Championship (Euro 2024) and Copa América promise to be a thrilling spectacle for football fans worldwide. These major events are not only a celebration of the beautiful game but also golden opportunities for bookmakers and affiliates promoting betting offers. With betting activity expected to surge, this is the perfect time to maximize your advertising efforts. According to statistics, there is a 90% increase in deposits during these tournaments compared to regular months, making it a lucrative period for everyone involved in the betting industry.

These tournaments bring together the best teams and players from Europe and America, creating an atmosphere of excitement and anticipation. Fans from all corners of the globe will be tuning in to watch their favorite teams compete, driving up viewership numbers and, consequently, the potential reach for advertising campaigns. This increased attention provides a unique chance for affiliates to capitalize on the heightened interest in football and betting.

Moreover, the matches themselves often lead to a flurry of betting activity, as fans place wagers on various outcomes, from match results to individual player performances. This spike in betting activity can result in significant financial gains for bookmakers and affiliates alike. The key to maximizing these gains lies in strategic advertising and promotion, ensuring that betting offers are prominently featured and easily accessible to potential customers.

The number of deposits at bookmakers increases by 90% during UEFA European Championship compared to an average month.

If you're looking to capitalize on this surge in betting activity, TrafficStars is an excellent platform to drive high volumes of traffic for your betting offers. With high-quality traffic, competitive prices, and granular targeting options, you'll be able to reach your target audience effectively through a massive pool of potential bettors. Read below to delve into advertising tips and the best ad formats to maximize your reach and conversions within TrafficStars.

Advanced Targeting

TrafficStars is renowned for its advanced targeting capabilities, allowing advertisers to hone in on specific demographics, interests, and behaviors. This precision ensures that your betting offers are seen by the most relevant audiences, increasing the likelihood of engagement and conversions. By utilizing TrafficStars' robust targeting tools, you can segment your audience based on factors such as location, device types, OS, browsers etc., ensuring that your ads are tailored to the preferences of potential bettors.

High-Quality Traffic

One of the key advantages of TrafficStars is its ability to deliver high-quality traffic. The platform's rigorous vetting process ensures that the traffic you receive is genuine and highly engaged, minimizing the risk of fraud and maximizing the return on your advertising investment. This focus on quality traffic is crucial for the betting industry, where attracting genuine bettors is essential for long-term success.

Competitive Conditions

TrafficStars offers competitive pricing options such as CPC, CPM, and CPA, ensuring cost-effective solutions for various campaign goals. The platform provides high-quality traffic at reasonable rates, enhanced by a real-time bidding system for efficient spending and special promotions for added value. Advanced optimization tools like frequency capping, dayparting, and geo-targeting, combined with detailed analytics, ensure effective campaign performance and data-driven adjustments. Overall, TrafficStars is an ideal choice for maximizing advertising efforts during peak events like the UEFA European Football Championship and Copa América.

Analytical Tools

Additionally, TrafficStars offers detailed analytics and reporting tools, allowing you to track the performance of your campaigns in real-time. By monitoring key metrics such as click-through rates, conversions, and return on investment, you can make data-driven decisions to optimize your campaigns and maximize their effectiveness.

Did You Know

TrafficStars specializes in adult advertising, offering unparalleled expertise in this niche. With a deep understanding of the adult industry, TrafficStars can help you effectively reach and engage your desired audience. Our robust platform provides a range of tools and strategies tailored to maximize your campaign's performance, ensuring high-quality traffic and an in-built optimization tool. By leveraging TrafficStars' extensive premium sources and experience, you can achieve significant growth and success!

🔞 How to Promote Mainstream Brands on Adult Sites

Betting Market Growth and Opportunities 📈

The betting market has been on a steady rise year after year. In 2023, the global online gambling market was valued at over $66 billion, and it's projected to grow at a compound annual growth rate (CAGR) of 11.5% from 2023 to 2030 . This growth is driven by technological advancements, increased internet penetration, and the rising popularity of sports betting. Major events like UEFA Euro 2024 and Copa América significantly contribute to this expansion by drawing millions of viewers and bettors.

Online Sports Betting Revenue

Source: Statista Market Insights (March 2024)

TrafficStars provides high-quality traffic from around the globe, ensuring your campaigns reach the right audience at the right time. Our popunder and video pre-roll ads are particularly effective, generating high conversion rates, while banners and native ads are excellent for retargeting purposes.

10 Advertising Tips ✨

To make the most of these upcoming football tournaments, here are some essential advertising tips for TrafficStars advertisers:

  1. Create Relevant and Engaging Creatives

Tailor your creatives to the specific matches. For example, if Germany is playing Scotland, target ads in these countries and incorporate national flags and popular football stars to grab attention.

  1. Capitalize on Star Power

Featuring well-known football players and popular sports personalities in your ads can enhance credibility and attract more clicks.

  1. Offer First Deposit Bonuses and Free Bets

Promotions like bonuses on first deposits and free bets can significantly boost conversion rates. Highlight these offers prominently in your ads.

  1. Conduct A/B Testing

Upload at least five different creatives to test and identify the best-performing ones. A/B testing is crucial to optimize your campaigns for maximum efficiency.

  1. Segment Your Campaigns

Launch separate campaigns based on country, device, and audience type (RON, Premium). This segmentation allows for more precise targeting and better performance tracking. 💡 The optimal structure of ad campaigns

  1. Target Mobile Device

With the majority of users accessing betting platforms via mobile devices, ensure your campaigns are optimized for mobile to capture this substantial audience segment.

  1. Leverage Retargeting

Use retargeting strategies to re-engage users who have previously shown interest in betting offers. Banners and native ads are perfect for this purpose.

  1. Monitor and Adjust

Track your campaign performance closely and be prepared to make adjustments as needed. This real-time feedback allows you to identify potential issues and course-correct before they impact your results.

  1. Utilize the Optimizer Tool

Our Optimizer tool helps you automatically manage bids and placements, ensuring your ads perform at their best.

  1. Time Your Ads Wisely

Schedule your ads to run during key match times and pre-game build-ups when user engagement is at its peak.

Best Ad formats 🏆


When it comes to grabbing attention and building a name for themselves, video advertising remains a golden ticket for brands. The engaging format allows them to showcase the excitement of sports betting and weave in humor or memorable narratives that can resonate with viewers.

This potential for virality is a massive advantage, as a single well-crafted video ad can reach millions and propel a brand into the spotlight.

Paddy Power – a prime example. Their latest video advertisement is a testament to the power of this approach, so be sure to check it out and see for yourself!


Popunder ad opens behind browsers, keeping a site smooth. Just provide your link, and the platform handles the rest. Focus on content, drive traffic with ease.


While banner ads remain a staple for promoting betting offers, static images can sometimes get lost in the digital clutter. To truly grab attention, consider incorporating video or animation into your banner strategy. Eye-catching visuals showcasing exciting sports moments or the thrill of a win can significantly boost engagement. These dynamic formats allow you to pack more information and excitement into a smaller space, making your betting offer stand out from the crowd.

We offer a variety of banner sizes to fit your needs, but the 300x100 and 300x250 sizes consistently generate the highest traffic volume. This ensures your message reaches a wide audience of potential bettors.

Native ads

Native ads seamlessly blend in with content, making them ideal for bloggers, betting review sites, and showcasing success stories. Grab attention without disruption.

Regions & Countries 🌍


Fans eagerly bet on their favourite teams at bustling betting shops and online platforms across the continent. Mobile betting apps make it easier than ever to join in the action. The following list of geos is graded by TrafficStars traffic volume:

  1. Germany

  2. United Kingdom

  3. France

  4. Italy

  5. Ukraine

  6. Spain

  7. Netherlands

  8. Switzerland

  9. Austria

  10. Poland

North America

Fueled by the USA and Canada's surging soccer popularity, Euro 2024 presents a golden opportunity to tap into a passionate North American audience.  These nations rank among the top five for international ticket sales outside of Europe, highlighting the immense potential for the tournament.  Strategic promotion aimed at this market can significantly extend Euro 2024's global reach and capitalize on this enthusiastic fanbase.

  • USA

  • Canada

Latin America

These are prime countries to target for betting promotion. In the LatAm region, football is not just a sport but a religion, with fans passionately following every match. And Copa América, in particular, is an electrifying event that captivates the entire nation.

  1. Brazil

  2. Mexico

  3. Argentina

  4. Peru

  5. Columbia

  6. Uruguay

  7. Chile

  8. Paraguay

The "Ultimate Guide to Gambling in LatAm" provides a comprehensive overview of the online gambling industry in Latin America. It covers topics such as the legal landscape, the most popular games, and the best online gambling sites for Latin American players.

South-East Asia

Beyond Europe and North America, the UEFA Euro Championship captures the attention of football enthusiasts in Vietnam, Malaysia and Singapore. Their passion for the sport and the tournament's global reach make these Southeast Asian nations promising markets for Euro 2024 betting promotions.

  • Vietnam

  • Malaysia

  • Singapore

Other countries


With its mature online betting market, passionate soccer fans, and large population, Australia offers a prime opportunity for affiliate marketing during Euro 2024.


Nigeria's rapidly growing online betting sector, young tech-savvy population, and increasing interest in European football make it an attractive market for Euro 2024 betting promotions.


India's vast population, burgeoning interest in sports, and evolving online betting landscape present a significant opportunity for affiliates to promote Euro 2024 betting offers to a large and engaged audience.


By following these tips and leveraging TrafficStars' robust advertising platform, you can drive significant traffic and conversions during Euro 2024 and Copa América. The combination of strategic ad placements, engaging creatives, and targeted promotions will ensure you capitalize on the betting frenzy surrounding these major football events.

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