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Wondering what Popunder ads are and why they've become the go-to choice for online businesses aiming to up their revenue? Well, not surprisingly, all major ad networks offer Popunder traffic. This particular ad format boasts various benefits, which explain why Popunder advertising is so popular and effective. If you're contemplating the use of pop ads to give your online business a boost, here are 10 pro tips to ensure you convert Popunder ads like a seasoned pro. And that's not all—you'll also discover insights into what Popunder ads are, why they've gained such traction, actual Popunder traffic volume, top GEOs, and the lowdown on TrafficStars ad rates. Ready to dive in? Let's roll!

#1 Use a Pre-landing page

Consider using a pre-landing page that bridges the Popunder ad and your main landing page. It is a teaser or introduction to generate excitement and build an audience before the official launch.

Pre-landing page illustration TrafficStars.webp

#2 Add scripts

Adding scripts to your pre-landing page can significantly enhance user experience and increase conversion rates. Consider incorporating elements such as exit intent popups, countdown timers, social proof notifications, or interactive elements that engage and persuade visitors to take action. These scripts can help create a sense of urgency, build trust, or provide additional value to your users, ultimately increasing the likelihood of conversion.

#3 A/B testing

Curious about how to test Popunder ads to maximize their effectiveness? To optimize your Popunder ad campaigns, conduct A/B testing. Create multiple variations of your ads and test them against each other to identify the most effective design, copy, and call-to-action. Continuously monitor the performance of your ads and make data-driven decisions to improve your click-through and conversion rates. This process is key to understanding what resonates best with your audience.


#4 Check your landing page speed

One crucial factor in retaining user interest is the loading speed of your landing page. A slow-loading page can lead to higher bounce rates and decreased conversions. Optimize your landing page by compressing images, minifying code, and utilizing caching techniques to ensure fast loading times.

The likelihood of a bounce increases by 32% when the page load time extends from 1 second to 3 seconds.

Bounce rate illustration TrafficStars.webp

#5 Add frequency capping

Implement frequency capping to control the number of times a user sees your Popunder ad. Excessive exposure can lead to ad fatigue and annoyance, resulting in a negative user experience. We recommend setting a capping 3 per day. It’s a smart balance between maximizing impressions and saving money.

popunder frequency capping targeted advertising.webp

#6 Spy on your competitors

Take advantage of spy tools to gain valuable insights into your competitor's advertising strategies. These tools can help you uncover targeting insights and filter them by ad network, GEO, and other parameters. You can even download them! By leveraging these tools, you can identify successful campaigns, understand the target audience, and gain inspiration for your pre-landing page. Some popular spy tools: are Anstrex, AdPLexity, SpyPop, AdMobiSpy, etc. Utilize these tools to comprehensively understand your competitors' marketing tactics and adapt them to suit your pre-landing page strategy.

#7 Split ad campaigns by devices and sources

Different devices (desktop, mobile, tablet) and sources have varying effective CPM rates. It makes sense to split your ad campaigns by these parameters. This splitting makes campaign optimization easier, leading to a higher conversion rate. Thus, it will allow you to get traffic at the best price and make performance analysis easier.

#8 Set up postback

Postback tracking will allow you to track conversions of your Popunder ad campaigns directly in the TrafficStars dashboard. You can send conversions directly to TrafficStars and a third-party tracker. We integrated with all popular tracking systems, so the setup would take a little time. This data-driven approach allows you to make informed decisions to increase your ROI.

#9 Add Auto Optimization rules

Utilize the Optimizer – an in-built tool for creating auto-optimization rules. Using this feature, you can set rules to blacklist underperforming sources and automatically change the bid. Without constant manual intervention, you will save your time and budget!

Campaign optimization best practices

#10 Retargeting

Implement retargeting to engage with users who have previously interacted with your Popunder ads and visited your website. By showing relevant ads to these users across our traffic sources, you can increase brand recall, encourage repeat visits, and improve overall conversion rates.


Top performing verticals in TrafficStars

The versatility of Pop ads is one of the key advantages. Almost any niche fits this format. Here are the most popular verticals that advertisers run with TrafficStars’ Popunder ads:

Popunder traffic volume

Traffic volume can play a key role for advertisers who want to reach many users from a particular country. TrafficStars provides over 100 million impressions daily worldwide. We offer advertisers a vast reach to engage with their target audience.

TOP-10 GEOs by traffic volume:

  • India
  • USA
  • Japan
  • Germany
  • France
  • Vietnam
  • UK
  • Malaysia
  • China
  • Brazil

Popunder ad rates

The actual ad rates depend on factors such as competition and targeting options. Typically, traffic from countries like the USA and other economically prosperous nations tends to command higher prices due to their affluent consumer base. Get ready to pay $2 per 1000 impressions. By comparison, you can get Popunder traffic from India for $0.1.

Check out minimum bids

How to check the actual CPM?

Start to create your ad campaign, set up targeting options, and look at the recommended bid. This is the optimal bid to reach the right audience for the selected target. recommended_bid_Popunder_CPM.webp

How to avoid overpaying for traffic?

Tick the Dynamic to buy Popunder traffic at the best price possible without going higher than the bid set by you. This handy feature will help you save money without worrying about spending too much.

Recommended bid - Dynamic Popunder CPM.webp


Besides the CPM model, you can buy traffic on CPA. Advertisers can pay for leads instead of impressions by implementing postback URL tracking. This model ensures that advertisers only pay when the user completes a desired action, such as a purchase, filling out the form, or registration. For optimal results, conversions must occur frequently, ideally daily. This ensures a steady flow of valuable leads, maximizing the return on investment for advertisers utilizing the CPA model for their Popunder traffic campaigns.

Summing up

In conclusion, when used strategically, Popunder ads can be a valuable tool for increasing your revenue. Following these tips, you can optimize your Popunder ad campaigns, enhance user experience, and drive higher conversions. And then you definitely won’t ask the question - what is the point of Popunder ads. And lastly, track and analyze your campaign performance constantly, making adjustments based on data-driven insights to achieve the best possible results.

Join TrafficStars – the leading popunder ad network, and boost your profits! 🚀

⭐ Check out more articles and videos on our blog and YouTube channel.

Popunder vs. Interstitial ads: Which ad format to choose? popunder-ads-full-page-interstitial-ads-video-thumbnail.webp