How to promote Sports Betting in India?

The Indian economy is growing rapidly. It’s the second largest online market in the world, behind China. More and more people are getting access to the Internet. Therefore, e-commerce and other niches, including iGaming, show strong growth.

• GEO: India
• Ad format: Banner 300х250
• Period: September 30 – November 2
• Spent: $1622
• Profit: $3330
• ROI: 105%

Unlock the secrets to how to promote a betting site effectively in India with our affiliate marketing case study. Dive into real-life promotion strategies for betting websites, discovering practical insights on how to promote betting site offers in the Indian market. From hands-on promotion tactics to proven approaches, this article is a go-to resource for affiliates looking for the best way to make money on sports betting traffic in India. Whether you're a seasoned marketer or a newcomer, gear up to uncover strategies that can set your betting site promotion apart in this fast-growing and competitive market.

There are over 140 million people in India who bet regularly.

Why do sports betting become so popular? There are many reasons. This is primarily due to sports passion and the desire to make money easily, especially when it comes to cricket and football. Many users are actively searching for ways to make money betting on cricket and make money betting on football, following their favorite teams and tournaments. Secondly, this growth is fueled by the influx of new Internet users, especially young people, who are more likely to take risks. Also, only 47% of individuals currently have access to the internet. That is why the online gambling industry is expected to grow by 20% every year.

The Indian sports betting market is worth $90 billion and is expected to grow by 20% every year.

In addition, bookmakers have made user-friendly mobile apps and integrated popular online payment systems. Thus, there are no problems with registration or account replenishment, and users can place bets anytime and anywhere — a key factor for those looking for how to make money betting on sports using mobile devices.

How to make money on sports betting as an affiliate

In theory, India stands as an optimal GEO for promotion of betting affiliate offers and learning how to promote a betting site, but how does it fare in practice?

Enter Abhinav Khanna, who decided to share his experience, aiming to inspire budding marketers. Join him as he explores practical nuances and shares insights on how to promote a betting site effectively and how to make money on sports betting through affiliate traffic.

The offer

A couple of words about the offer. Pin-Up is an online casino and betting platform. This is a relatively young company founded in 2016, operating under a Curacao license. They have an official affiliate program. They accept all kinds of traffic and provide strong promo materials, including pre-landers and banners.

Before advertising any offer, I carefully check it. Pin-Up pleasantly surprised me — the gaming platform has a number of advantages for players:

• A wide range of bets on sports events with pre-match and live markets
• A lot of slots, table games, lotteries, live dealers, and more
• Good bonuses for new players
• Support for all popular Indian payment systems
• Low minimum deposit of INR 100
• Mobile app for Android

My account manager at Pin-Up suggested starting with a 40% RevShare model. Since RevShare works best with long-term player activity, I decided to test it — especially considering the popularity of cricket and football betting in India.

My first campaign

TrafficStars has a huge traffic volume for India at very competitive rates. CPM starts at $0.002.

My manager advised me to test the 300x250 banner format, which is often effective for affiliates learning how to make money betting on cricket and how to make money on soccer betting traffic in India.

Here is the targeting of my first campaign:

• GEO: India
• Devices: All
• Languages: All
• CPM: $0.002

I uploaded 3 banners:

Also I used ready-made Pin-Up pre-landers:

First week results

The first results didn’t impress me. The first four days were a total disappointment — zero deposits. Some days my balance in Pin-Up was even negative.

Spent: $252.6

Earned: $40.90

Then I decided to analyze the statistics to optimize the campaign. I found out that most registrations came from mobile devices and English-speaking users. Mobile traffic also showed the best CTR — 0.06%.

There was no clear winner among the banners; all showed approximately the same CTR.

Optimization

In the next campaign, I set up the following targeting:

• GEO: India
• Devices: Mobile
• Language: English
• CPM: $0.002

Frequency capping was set to 2 impressions per user. I also added the Optimizer to block unprofitable ad spots.

The optimization paid off. I saw a significant increase in registrations with the same traffic spend. I also added a couple of new banners focused on cricket and football betting, aligning better with users interested in how to make money betting on sports.

The outcome

Let’s sum it up. There was $3330 in my account in a little more than a month. I’m very satisfied with the result and the traffic quality. Despite the relatively low registration conversion rate, 1 out of 10 registered players made their first deposit, and many continued to place bets.

Most of the profits came from active players who bet large sums — including users focused on make money betting on football and how to make money on soccer betting markets. I was lucky to attract such high rollers, which means I will continue to receive commissions from referrals even if the campaign stops.

Here are TrafficStars stats by devices. As you can see, the share of mobile traffic is over 90%. I excluded tablet and desktop devices after the first week.

Final tips

• If you want to try promoting iGaming offers and learn how to promote betting site offers properly, you should have at least $500 to start. Optimization and testing take time.
• If you work on a RevShare model, be patient — profits don’t always come immediately, but this model works well for those targeting how to make money on sports betting long term.
• Use the Optimizer to save time and budget by blocking inefficient sources early.