You need to enable JavaScript to run this app.
Advertisers
Publishers
RTB
Ad formats
Blog
FAQ
Company
EN
SIGN IN
START 🚀
START 🚀
Essential Tips for Running Effective CPA Campaigns
TrafficStars
TrafficStars
December 7, 2022
2 min read

CPA bidding model allows you to pay per conversion. However, before that, the campaign must go through a test period. That is we evaluate the effectiveness of the ad campaign. In this article, we've gathered the essential rules to help you get started seamlessly with the CPA model.

#1 Conversion type

Choose a simple cost per action that happens once a day or more often. It’s essential that conversion comes as soon as possible in order to keep the campaign rotating. Ideally, a campaign should receive at least one conversion per zone [AD SPOT + GEO].

As an action, advertisers typically choose one of the following actions:

  • Registration
  • Filling out a form
  • Clicking on a button
  • App install

#2 Traffic type

We recommend you create separate ad campaigns for different traffic types: Prime (without xHamster) and xHamster. This will help you get more transparent traffic data.

Often, campaigns get most of the traffic from xHamster. This is our Premium publisher with the highest traffic volume. To target xHamster or other Premium websites, you have to add a site ID to the whitelist. 30 - Mobile 12 - Desktop Premium-traffic-audience-CPA-tips-trafficstars.png

Add IDs of all Premium ad spots by clicking Edit. edit-premium-ad-spots-trafficstars-CPA.png

#3 Test budget amount

The minimum test budget is $50. But it might not be enough in certain cases.

We recommend calculating the CPA campaign test budget using the following formula: cpa-test-budget-trafficstars.png

For example, your CPA price is $5, you target 2 ad spots and 2 GEOs. In this case, your test budget will be $100. test-budget-limit-CPA.png

Useful articles:

Launch campaign 🚀

TAGS
CPA model
TrafficStars
TrafficStars
December 7, 2022
Did you enjoy this post?
Categories
All articlesGuidesCase StudiesEventsNews & Updates
Case Studies
How to passively earn $1000 per month on gaming affiliate programs?
How to passively earn $1000 per month on gaming affiliate programs?
In this affiliate marketing case study you’ll learn how to make money by promoting gaming affiliate programs.
In this affiliate marketing case study you’ll learn how to make money by promoting gaming affiliate programs.
TrafficStars
TrafficStars
September 12, 2022
3 min read
News & Updates
Pay for results with our NEW CPA bidding model
Pay for results with our NEW CPA bidding model
Getting conversions at the targeted prices is a perfect strategy for every marketer. By utilizing CPA, we connect advertisers with an e...
Getting conversions at the targeted prices is a perfect strategy for every marketer. By utilizing CPA, we connect advertisers with an e...
TrafficStars
TrafficStars
July 29, 2022
5 min read
Guides
PROMOTE YOUR ONLYFANS PROFILE VIA TRAFFICSTARS
PROMOTE YOUR ONLYFANS PROFILE VIA TRAFFICSTARS
Are you looking to increase followers for your OnlyFans account? Then you should definitely try OnlyFans ads! Run ads in TrafficStars a...
Are you looking to increase followers for your OnlyFans account? Then you should definitely try OnlyFans ads! Run ads in TrafficStars a...
TrafficStars
TrafficStars
March 18, 2021
4 min read
Advertisers
Advertisers
Your ads will reach millions of users daily.
Your ads will reach millions of users daily.
Publishers
Publishers
Maximize the value of your inventory.
Maximize the value of your inventory.
RTB
RTB
Increase your ROI, reduce costs, and automate media buys.
Increase your ROI, reduce costs, and automate media buys.
TrafficStars
English
Platform
© 2023 TrafficStars Ltd.
124 Arch. Makariou III, 3021, Limassol, Cyprus.
TrafficStars
Screen
Update your browser
This browser is no longer supported. Try one of these options to have a better experience on TrafficStars.